However, in 2008 all of that changed. Old Spice and Wieden + Kennedy kicked off a new campaign, Old Spice Swagger, and completely transformed the face of the Old Spice brand, as well as their customers.

About This Product Swagger Aluminum-Free Deodorant boasts fade-resistant scent technology, overpowering stink for 24 hours. Swagger has the undeniable smell of masculinity, which happens to be lime and cedarwood. Odor never dares challenge the Red Collection, which transforms unfresh men into legends of confidence.

3 days ago Immerse yourself in the captivating aroma of Smoother Swagger - a lively fusion of pure success, hints of crisp apple, and fresh herbs.

It fights odor-causing bacteria Old Spice Body Spray uses natural ingredients to help fight odor-causing bacteria to keep you smelling fresh for 24 hours. With that, you will be confident enough to face whatever surprises the day may have in store for you.

It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton Inc., in 1937. It was first targeted to women, with the men's product being released before Christmas at the end of 1937.

Old Spice is named for the reassuring, nostalgic fragrance of this invigorating perfume made with spices. Old Spice, the world's best selling men's fragrance, was originally a perfume for women.

About This Product Old Spice Sweat Defense Dry Spray antiperspirant deodorant delivers fast-acting protection that goes on dry and provides ridiculously long-lasting freshness. Stronger Swagger Antiperspirant Deodorant Invisible Dry Spray smells like lemon, zesty lime, and cedarwood.

Swagger has the undeniable smell of masculinity, which happens to be lime and cedarwood. Odor never dares challenge the Red Collection, which transforms unfresh men into legends of confidence. Embrace your swagger with an exceptional scent for exceptional gents.

Smells amazing and lasts a good while. Original Scent Old Spice is not easy to find in stores. Very pleased to be able to purchase on Amazon.

Ingredients. Alcohol Denat., Isobutane, Dipropylene Glycol, Hydrofluorocarbon 152A, Propane, Fragrance, Isopropyl Myristate, Zinc Phenolsulfonate.

Active Ingredients: Aluminum Chlorohydrate (Anhydrous) (23.5 %), Antiperspirant. Inactive Ingredients: Butane, Hydrofluorocarbon 152A, Dimethicone, Fragrance, C12-15 Alkyl Benzoate, Corn Starch / Maltodextrin Crosspolymer, Cyclodextrin, Disteardimonium Hectorite, Mineral Oil, Triethyl Citrate, Dimethiconol.

The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men. The success of the campaign was due in large part to its humor, which was relatable to a broad spectrum of consumers.

fragrance for women Old Spice was first introduced in 1937 by the Shulton Company, founded by William Lightfoot Schultz. The original Old Spice product was not intended for men at all; it was a fragrance for women. Schultz, inspired by his mother's potpourri, named the fragrance 'Early American Old Spice.

The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

Swagger has the undeniable scent of masculinity, which happens to smell like lime and cedarwood.

Active Ingredients: Aluminum Zirconium Trichlorohydrex GLY (Anhydrous) (17 %), Antiperspirant.. Inactive Ingredients: Cyclopentasiloxane, Stearyl Alcohol, Mineral Oil, Dimethicone, Talc, Petrolatum, Fragrance, Hydrogenated Castor Oil, PPG-14 Butyl Ether, Behenyl Alcohol.