IntroductionUnivision Tarjeta is a prepaid Mastercard that is offered by the popular American Spanish-language broadcaster, Univision Communications. This card is designed to provide consumers with a...
Univision Tarjeta TV Spot is a promotional advertisement created by the Spanish-language television network, Univision. The TV spot is designed to promote their prepaid debit card service, Univision Tarjeta, to their Hispanic audience. The service is aimed at Hispanics who may not have access to traditional banking methods or those who prefer not to use banks.
The TV spot showcases the benefits of using Univision Tarjeta, with the main focus on its convenience and accessibility. The commercial opens with a shot of a woman at a corner store struggling to pay for her items using cash. A voiceover then introduces Univision Tarjeta as a better alternative to cash, allowing clients to pay for their purchases with ease and convenience. The ad boasts that using the prepaid debit card will help users avoid costly fees associated with banks and other financial institutions.
In addition to convenience, the commercial also emphasizes the card's ability to help build good credit and the importance of establishing healthy financial habits. The spot highlights how using Univision Tarjeta would help users stay in control of their finances, with personalized alerts and real-time balance checks.
The Univision Tarjeta TV Spot is effective in targeting its intended audience, which is evident in the production of the commercial. The commercial is in Spanish, with actors speaking Spanish, and is tailored towards Hispanics. It resonates with the lifestyle of many Hispanics living in the United States and offers them a solution to their financial troubles.
In summary, the Univision Tarjeta TV spot effectively promotes the prepaid debit card service to the Hispanic audience. Its message of convenience, accessibility, and affordability resonates with the community, highlighting the benefits of the service. The spot also emphasizes the importance of building good credit and establishing healthy financial habits, making Univision Tarjeta an excellent alternative for those seeking to take control of their finances.
Univision Tarjeta TV commercial produced for Univision Tarjeta was first shown on television on April 6, 2014.
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