What the American Express TV commercial - Tina Fey Living the Dream at the Supermarket is about.

Title: "Living the Dream at the Supermarket with Tina Fey"

Introduction:In the bustling aisles of a suburban supermarket, American Express brings comedy superstar Tina Fey to show us that living the dream can even happen during daily errands. This iconic TV spot featuring Tina Fey embodies the spirit of American Express: a brand that empowers people to pursue their passions, all while navigating the ordinary moments of life.

Set The Scene:The ad opens with Tina Fey, recognizable through her trademark wit and charm, strolling through the supermarket. Casually dressed, she exudes an air of confidence and nonchalance as she expertly maneuvers her shopping cart through crowded aisles, all while balancing a cup of coffee in her free hand. The atmosphere is lively and bustling, with shoppers going about their routines, unaware of the comedic brilliance about to unfold.

The Unexpected Encounter:As Tina Fey reaches the produce section, she spots an unexpected figure that catches her eye. The camera pans to a cardboard cutout of a Hawaiian beach, strategically placed amidst the stacks of fruits and vegetables. Tina's eyes light up with mischief as she approaches it, with an idea brewing in her mind. The cutout of the tropical destination soon transforms into a window to paradise.

The Power of American Express:With her trusty American Express card in hand, Tina Fey taps it on the cardboard window, and suddenly, her surroundings blur and morph. The ordinary supermarket transforms into a vibrant Hawaiian beach, complete with palm trees, clear blue waters, and warm sand. Tina finds herself basking in the sun, drink in hand, seemingly transported to a dream vacation.

Tina's Signature Humor:While enjoying her idyllic beach getaway, Tina breaks the fourth wall, addressing the audience with her trademark humor. She playfully pokes fun at the mundane aspects of daily life, emphasizing how American Express can transform these ordinary moments into extraordinary experiences. Her witty banter and relatable anecdotes capture the essence of the American Express cardholder experience—seizing opportunities to create memories and live life to the fullest.

Reality Meets Fantasy:As the ad nears its conclusion, Tina Fey reluctantly relinquishes her dream beach scene, returning to the reality of the supermarket. However, the energy and joy she experienced at the tropical haven linger, leaving her with a newfound appreciation for the simple pleasures in life. She continues her shopping journey, exemplifying the unyielding spirit of the American Express cardholder—someone who can find joy and passion even in the most mundane of tasks.

Closing:The TV spot closes with a powerful message: with American Express, anyone can turn their everyday routines into extraordinary adventures. By introducing humor, relatability, and a touch of magic, Tina Fey and American Express remind viewers that life is too short to ignore the dreams that await in unexpected places.

American Express TV commercial - Tina Fey Living the Dream at the Supermarket produced for American Express was first shown on television on May 17, 2016.