Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

The Olympic Games are a truly global event, giving Coca-Cola a unique opportunity to refresh and celebrate with sports fans in the more than 200 countries where we do business. Coca-Cola has been associated with the Olympic Games continuously since 1928, longer than any other corporate supporter.

The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928. Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme.

Coca- Cola is willing to make identify its product with happiness so it transmits feelings to ease that association with the brand even with a low tone, which is normally related with seriousness. This is achieved by the combination of other different elements such as visual ones.

Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.

The 'Share a Coke' campaign first launched in Australia in 2011, and involved changing the traditional wrapping around the Coca-Cola bottle to say 'Share a Coke with…' and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.

The rationale for sponsoring international and local sporting events is that it is “a natural fit”. By matching the brand with world standard events 'Coca-Cola' benefits from the exposure and the associations made between it and the event being sponsored.

Benefits of sponsorship Sponsorship can provide benefits for the sponsor in the following areas: Brand equity: Sponsorship of the Olympic Movement can increase goodwill and esteem toward a sponsor as the ideals and spirit of the Olympic Games are associated with the sponsor's brand.

Coke has been sponsoring the Games since 1928. It agreed in 2019 to partner with China's Mengniu Dairy Company as beverage co-sponsors of the International Olympic Committee. The marketing agreement lasts until 2032 and is worth as much as $3 billion, the Financial Times reported.

Your ads will stand out when you identify a unique tone and use it across all channels. People are more likely to listen to what you have to say in your ads if they can relate to your brand. The tone of your ads can be a lot of different things: friendly, informative, funny, insightful, motivational, etc.

Describe the tone and mood of each ad. Tone is the text's attitude toward its subject; mood is the feeling that the text creates in the reader.

Business & Sustainability Report We make brands and products that people love while building a more sustainable future for our business and for the planet. We do all of this while staying true to our purpose: to refresh the world and make a difference.