In 2016, Kraft quietly changed its recipe, removing artificial preservatives and dyes and replacing the latter with paprika, annatto and turmeric. The company even sold 50 million boxes of its new recipe before cleverly announcing the change in a marketing campaign.

According to Kraft, the change from "macaroni and cheese" to "mac & cheese" is meant to reflect how fans talk about the familiar brand. The box only having one hue of blue is supposed to amplify the new noodle smile, which now drips with gooey cheese.

Kraft Macaroni and Cheese is changing its name after 85 years. The household staple is now called Kraft Mac & Cheese, which is “meant to reflect the way fans organically talk about the brand,” the company announced Wednesday. Packaging featuring the new name will hit shelves in August.

Find a Way Back Home Songtradr data reveals that Kraft Cheese utilizes Andy Grammer's “Back Home” in their recent spot “Find a Way Back Home”, to convey energy (84 out of 100) and danceability (62), as well as valence/reactiveness (62).

Though I can't prove it, I attribute the difference in cheese sauce to the fact that, with shaped pasta, less of the noodles' surface area is shielded inside of a tube. In turn, it could release more starch in the pasta water while cooking, resulting in a creamier end result. 3. They hold more cheese.

When it first appeared on store shelves, the product was called Kraft Dinner, which is still the brand name in Canada. It was packaged in a yellow box with navy blue accents. But in 1954, the company switched to the now-familiar blue gradient boxes and began calling it Macaroni and Cheese.

The new packaging addresses a top consumer complaint that individual slices are hard to open. In response, each slice of Kraft Singles will now be contained in a thicker clear wrapper that doesn't tear as easily and features a flap that is slightly textured so it is easier to open.

The easy-to-make dinner became popular during wartime for its low price - early advertisements claimed it could feed a family of four for just 19 cents. According to Mashed, Kraft Mac & Cheese grew in popularity during World War II, when two boxes of Kraft Dinner could be purchased for one rationing coupon.

Though I can't prove it, I attribute the difference in cheese sauce to the fact that, with shaped pasta, less of the noodles' surface area is shielded inside of a tube. In turn, it could release more starch in the pasta water while cooking, resulting in a creamier end result. 3. They hold more cheese.

Kraft Dinner Kraft Dinner (KD) in Canada, Kraft Mac & Cheese in the United States, Australia and New Zealand, Cheesey Pasta in the United Kingdom and internationally, is a nonperishable, packaged macaroni and cheese product.

feel good comfort Kraft Mac & Cheese lifts us up and makes us feel good inside and out.

Kraft Macaroni & Cheese TV Spot, 'Help Yourself' Song by Remi Wolf.