Products. The company targets niche markets of high-end hunting and fishing enthusiasts, outdoorsmen, beach goers, and water enthusiasts. YETI sponsored professional outdoors-men and hunting and fishing shows. Products range in price substantially, some upwards of $500.

Sign up to track 65 nationally aired TV ad campaigns for YETI Coolers. In the past 30 days, YETI Coolers has had 181 airings and earned an airing rank of #1,692 with a spend ranking of #1,469 as compared to all other advertisers.

The filming process was an adventure equal to the script itself, taking place in Florida, California, Wyoming, and Arizona.

The Deslondes YETI Coolers TV Spot, 'All Seasons' Song by The Deslondes - iSpot.tv.

Whenever you're thirsty, you know your drink will be there waiting for you just as fresh as it was the moment you made it. The YETI brand has built an outstanding reputation of quality. In doing so, their customers have created a cult like following/devotion to the brand. Loyalty like that can't be bought.

In 2006, we founded YETI Coolers with a simple mission: build the cooler we'd use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we'd put it through out in the field and on the water.

The YETI brand has built an outstanding reputation of quality. In doing so, their customers have created a cult like following/devotion to the brand. Loyalty like that can't be bought. Thus, if you ask someone about their YETI, be prepared to get a lengthy explanation and an outpouring of affection...

YETI's marketing taps into this psychology by leveraging testimonials and social proof. Roy Seiders said: “It was a huge help to have high-profile hunters and fishers reinforce that image with testimonials.

The term Yeti comes from the Nepali dictionary and means 'abominable snowman'. It is also called Meh-Teh in the Tibetan folklore. According to urban legends, Yeti is a two-legged white, shaggy ape-like animal and is described to be 10-20 feet tall.

Although the yeti is a mythical creature, there is a unique animal that could be considered very similar to what we imagine a yeti to be like. This is the hybridization of the grizzly bear and polar bear. Hybridization simply means that these two species mated and created a new type of bear.

We coined the now-iconic slogan "Wildly stronger! Keep ice longer!" and guided YETI Coolers from a small regional brand to the national powerhouse they are today.

Matthew J. Reintjes YETI's President and Chief Executive Officer, Director is Matthew J. Reintjes.