Company YETI Coolers is a renowned brand that specializes in manufacturing high-quality coolers and outdoor gear. Founded in 2006 by two brothers, Roy and Ryan Seiders, YETI has quickly become a house...
The YETI Apparel TV spot titled "Wild Is in Season" features the popular song "Be Brave" by The Strange Boys. The commercial captures the essence of outdoor adventure, showcasing a group of young, fearless individuals as they explore the wilderness in search of their next thrill.
The YETI brand is known for producing high-quality outdoor gear, and their apparel line is no exception. The TV spot highlights the durability and functionality of their clothing, as the adventurers splash through rivers, climb rocky terrain, and trek through dense forests.
The "Wild Is in Season" campaign is all about embracing the challenges of the great outdoors and pushing past your limits. The footage in the commercial captures the thrill of adventure, as the group of friends tackle each obstacle with a sense of fearlessness and determination.
The Strange Boys' song "Be Brave" perfectly complements the theme of the commercial, with its upbeat and energetic tempo. The track features powerful lyrics about embracing fear and stepping out of your comfort zone, encouraging viewers to break free from their everyday routine and explore the unknown.
In summary, YETI Apparel's TV spot "Wild Is in Season" is an exhilarating celebration of outdoor adventure and the fearless spirit that drives us to explore the unknown. The Strange Boys' catchy tune and the stunning visuals captured in the commercial are sure to inspire a sense of wanderlust and a desire to take on new challenges.
YETI Apparell TV commercial - Wild Is in Season produced for YETI Coolers was first shown on television on October 19, 2022.
"Be Brave" by The Strange Boys"Be Brave" is a song by the American rock band The Strange Boys, and the title track of their second album, released in 2010. The song features a slower, more introspective sound compared to the band's earlier garage rock-influenced output.
According to a Pitchfork review, the song "dials back some of the garage rock intensity in favor of introspective songs with a more emotional" tone. The lyrics speak of walking away from everyone and everything and trying to be brave in the face of change.
The band's music incorporates elements of garage rock, punk, R&B, and saxophone. The Strange Boys were active from 2001 to 2012, and during that time, released four albums and several singles. "Be Brave" remains one of their most well-known songs.
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