What the Chobani TV commercial - Factory is about.

In the vibrant world of advertising, where creativity meets storytelling, Chobani, the renowned yogurt brand, decided to captivate audiences with their compelling TV spot titled 'Factory'. This memorable commercial, accompanied by the enchanting song "Three White Horses" by Andrew Bird, takes viewers on an imaginative journey through Chobani's manufacturing process.

The Chobani TV spot opens with a sweeping aerial shot of the picturesque town where the yogurt factory resides. As the camera zooms in, we are immediately transported into a colorful and bustling factory. The atmosphere is filled with a sense of joy and excitement as the aroma of freshly made yogurt fills the air.

The employees, adorned in their Chobani uniforms, move purposefully around the factory floor. The camera follows their every move, showcasing the meticulous process that goes into crafting the perfect cup of Chobani yogurt. From pouring the creamy milk into large vats to adding the flavorful fruit blends, every step is lovingly executed.

Andrew Bird's ethereal and melodic voice resonates throughout the TV spot. His song, "Three White Horses," weaves a tale of transformation and hope, perfectly aligning with Chobani's mission to provide wholesome and delicious yogurt made with only the best ingredients.

As the commercial progresses, viewers are treated to glimpses of the factory's inner workings, highlighting the attention to detail and the passion that goes into every cup of Chobani yogurt. The camera pans over the vibrant artwork adorning the factory walls, created by local artists in collaboration with Chobani, reflecting the brand's commitment to supporting and empowering local communities.

The Chobani TV spot culminates in a heartwarming scene, where the finished yogurts make their way from the factory floor to the packaging area. The employees, now smiling and content, carefully place the cups into boxes, ready to be shared with yogurt lovers around the world.

Throughout the commercial, Chobani successfully captures the essence of its brand: authenticity, craftsmanship, and a genuine passion for providing wholesome and delicious yogurt. The 'Factory' TV spot, accompanied by Andrew Bird's soul-stirring song, creates a captivating and memorable experience for viewers, leaving them with a sense of joy and appreciation for the craftsmanship that goes into every cup of Chobani yogurt.

Chobani TV commercial - Factory produced for Chobani was first shown on television on February 24, 2013.