Find out all about your favorite commercial!

Advertisers

Advertisers of the Wendy's TV Spot, 'Square Hamburger' Featuring Reggie Miller

Wendys TV commercial - Square Hamburger
Wendy's

Wendy's is a well-known fast-food restaurant chain that was founded in 1969 by Dave Thomas. With its signature square-shaped burgers and unique menu offerings, Wendy's has become a household name in t...

What the Wendys TV commercial - Square Hamburger is about.

Wendys TV commercial - Square Hamburger

Wendy's is a fast-food chain that has always focused on quality food served fast. In their TV spot "Square Hamburger," they took a unique approach to showcase their commitment to quality ingredients.

The commercial featured former NBA player Reggie Miller, who was surprised to see a square hamburger at Wendy's. Wendy's always famously touted their square burgers to be made of fresh ingredients and free of frozen patties, and Miller was shocked to learn that not all burgers are square.

Miller's surprise was captured perfectly in the commercial, as he went around asking people about their hamburger shape, only to be met with puzzled responses. The clever campaign created buzz around Wendy's and made sure their patrons could expect quality and freshness in their burgers.

The commercial concluded with Miller's disbelief about how a round patty can hold all the juicy meat, toppings, and condiments without spilling out from the sides. Wendy's drove the point home- squares are better than circles.

Overall, the brilliant execution of this commercial showcased Wendy's dedication to quality while also making a statement about ordinary burgers. It's safe to say that once you go square, you'll never go back to round burgers.

Wendys TV commercial - Square Hamburger produced for Wendy's was first shown on television on February 26, 2023.

Frequently Asked Questions about wendy's tv spot, 'square hamburger' featuring reggie miller

ON3's Pete Nakos noted USC QB Caleb Williams is “starring in a new commercial” for Wendy's along with former USC QB Matt Leinart. The fast-food chain has been a “prominent college football sponsor” since Fox launched its “Big Noon Kickoff” show in 2019.

Clara Peller became an overnight sensation when she inspected a fluffy hamburger bun that lacked in the beef department and exclaimed, “Where's the Beef?”. The tagline became so popular that the advertisement led to a 31% boost in Wendy's annual revenue, and even sparked a merchandise line for fans.

Morgan Smith She is also known for her film exploits on Messiah, Veep, and Boardwalk Empire. She gained nationwide publicity following her selection to be the face of the Wendy's Restaurant ad campaign Now That's Better. Morgan, the dark blonde actress, became a household name with her recognisable Orange Red hair.

Reginald Wayne Miller (born August 24, 1965) is an American former professional basketball player who played his entire 18-year career in the National Basketball Association (NBA) with the Indiana Pacers.

Wendy Thomas Melinda Lou "Wendy" Thomas-Morse (born September 14, 1961) is the daughter of American businessman Dave Thomas, the founder of the fast food brand Wendy's. She is the namesake and mascot of the brand. She uses the name Wendy Thomas in her role as a spokesperson for Wendy's.

Wendy's first Old-Fashioned Hamburger Restaurant was inaugurated in 1969, at Columbus, Ohio. The fast-food joint was named after Dave, the founder's daughter Melinda “Wendy” Thomas. Her childlike countenance became the face of the company and is still used in Wendy's logo, with some modifications of course.

The campaign's message was simple: Wendy's burgers were bigger and better than their competitors. The slogan "Where's the beef?" quickly became a popular catchphrase and was used in a variety of contexts, from political campaigns to sports events.

"Where's the beef?" is a catchphrase in the United States and Canada, introduced as a slogan for the fast food chain Wendy's in 1984. Since then it has become an all-purpose phrase questioning the substance of an idea, event, or product.

Earlier this year, the company began using the new logo, still featuring founder Dave Thomas' daughter as an 8-year old, after the previous logo had been used for 29 years.

1969–1971: The image in the Wendy's logo is a cartoon portrait of the company's founder's daughter, Melinda Lou Thomas, affectionately called “Wendy”.

“Where's the Beef?” debuted in a famous Wendy's commercial from 1984, titled “Fluffy bun.” In the spot, a trio of elderly women is admiring a large hamburger bun, but their moods fall when they lift the top half and find a distressingly small beef patty.

It was the brainchild of Dave Thomas, who launched the first Wendy's restaurant in Columbus, Ohio, in 1969. The iconic Wendy's logo featured a smiling redheaded girl that looked similar to Thomas's daughter, who also inspired the restaurant's name.

Videos

Watch Wendy's TV Commercial, 'Square Hamburger'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Wendy's TV Spot, 'Square Hamburger' Featuring Reggie Miller

Dandrell Scott photo
Reggie Miller photo
Agenices

Agenices of the Wendy's TV Spot, 'Square Hamburger' Featuring Reggie Miller

Wendys TV commercial - Square Hamburger
Kaplan Thaler Group

The Kaplan Thaler Group is an advertising agency founded by Linda Kaplan Thaler and Robin Koval in 1997. Linda Kaplan is a renowned advertising executive and author, known for creating and composing f...

Wendys TV commercial - Square Hamburger
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Wendys TV commercial - Square Hamburger
VML

VML is a global communications agency that specializes in creating impactful and innovative marketing campaigns for its clients. Founded in 1992, VML has grown to become one of the largest full-servic...

Products

Products Advertised

Wendy's Dave's Single
Wendy's French Fries
TV commercials

Similar commercials

Taco Bell Cravings Pack TV Spot, 'For Your Crew'
Dairy Queen TV Spot, 'All-Star Summer Blizzard Lineup'
Wendy's 2 for $6 TV Spot, 'This Place Rocks'
Wendy's 2 for $6 TV Spot, 'Class in Session'
Sabra Hummus TV Spot, 'Football Party' Featuring Jeffrey Tambor
Walmart TV Spot, 'Nail This Year’s Christmas Meal' Song by Carl Carlton
Progressive TV Spot, 'Here at Progressive'
Progressive TV Spot, 'Family Photo: Same Difference'
Progressive TV Spot, 'Interruptions'
Progressive Name Your Price Tool TV Spot, 'Empowered'
Progressive TV Spot, 'Any Way You Float'
Progressive TV Spot, 'Family Photo'