Wendy's is a well-known fast-food restaurant chain that was founded in 1969 by Dave Thomas. With its signature square-shaped burgers and unique menu offerings, Wendy's has become a household name in t...
Wendy's is a fast-food chain that has always focused on quality food served fast. In their TV spot "Square Hamburger," they took a unique approach to showcase their commitment to quality ingredients.
The commercial featured former NBA player Reggie Miller, who was surprised to see a square hamburger at Wendy's. Wendy's always famously touted their square burgers to be made of fresh ingredients and free of frozen patties, and Miller was shocked to learn that not all burgers are square.
Miller's surprise was captured perfectly in the commercial, as he went around asking people about their hamburger shape, only to be met with puzzled responses. The clever campaign created buzz around Wendy's and made sure their patrons could expect quality and freshness in their burgers.
The commercial concluded with Miller's disbelief about how a round patty can hold all the juicy meat, toppings, and condiments without spilling out from the sides. Wendy's drove the point home- squares are better than circles.
Overall, the brilliant execution of this commercial showcased Wendy's dedication to quality while also making a statement about ordinary burgers. It's safe to say that once you go square, you'll never go back to round burgers.
Wendys TV commercial - Square Hamburger produced for Wendy's was first shown on television on February 26, 2023.
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