Progressive television commercial 2023 - Family Photo: Same Difference

What the Progressive TV commercial - Family Photo: Same Difference is about.

The Progressive TV spot, 'Family Photo: Same Difference' features a diverse representation of families taking a group photo. The overlapping dialogue highlights the different family dynamics, and how despite their differences, they all have one thing in common - they're all proud members of Progressive Insurance.

The ad begins with a couple sitting on a bench waiting for their son, who arrives with his partner. The camera pans out to show other families who start to join them for the group family photo. They include a family with two dads, a single mother, a couple with adopted children of different races, and a multi-generational family with grandparents and children.

The diverse representation in the cast is a response to the changing face of America, and how the insurer takes pride in being able to welcome and serve everyone. The commercial emphasizes the company's commitment to inclusivity and how they treat everyone the same way, regardless of their identity.

The narrator concludes, "We're all different, but we all have one thing in common - we're all Progressive." It's an uplifting and empowering message that resonates with viewers, reminding them that they can all come together despite their differences. The Progressive TV Spot, 'Family Photo: Same Difference' showcases that Progressive is not just a company that provides auto insurance, but a brand that is committed to embracing diversity and promoting inclusivity.

Progressive TV commercial - Family Photo: Same Difference produced for Progressive was first shown on television on May 14, 2023.