What the Progressive TV commercial - Any Way You Float is about.
Progressive TV Spot titled 'Any Way You Float' features a family floating down a lazy river on various inflatable floaties, while the brand's spokesperson, Flo, introduces the benefits of Progressive's Home and Auto Insurance bundle.
The TV spot begins with a family of five sporting curious expressions as they float down the river on their colorful pool floats. A gecko also appears to join them on their journey, looking quite comfortable in his inflatable throne. As the viewers are drawn into this serene and playful environment, Flo enters the frame, sharing information about Progressive's Home and Auto Insurance bundle. Flo expresses how the Progressive bundle is tailored to fit the customers' needs by offering customized coverage options, and she also highlights how bundling saves customers both time and money.
As the family continues their float, their excitement is evident, excitedly waving at the camera and smiling as they pass by lush green forests and overhanging trees. The audience gets the sense that the family is carefree and happy, having a relaxing time at an affordable vacation spot. Moreover, the audience can glean that Progressive is a brand that focuses on putting its customers at ease and does so by offering reliable and convenient services.
In summary, the Progressive TV Spot, 'Any Way You Float,' masterfully combines light humor and serene visuals while introducing Progressive's Home and Auto Insurance bundle. The brand targets customers who are looking for cost-effective insurance options tailored to their needs. The TV spot offers an effective way for Progressive to connect with its customers and promote its products and services.
Progressive TV commercial - Any Way You Float produced for
Progressive
was first shown on television on March 19, 2023.
Frequently Asked Questions about progressive tv spot, 'any way you float'
actor Reginald VelJohnson
Between 1989 and 1998, actor Reginald VelJohnson brought the heart and the laughs to our television screens on a weekly basis, playing Carl Winslow on the beloved sitcom Family Matters. These 25 years later, VelJohnson is back on TV in the form of new “TV Dad” commercials for Progressive Insurance.
Flo is a fictional saleswoman character appearing in more than 100 advertisements for Progressive Insurance since 2008.
Get to know the characters who make up our insurance team.
- Flo. Flo is your always upbeat insurance expert with a love for ice cream and tacos.
- Jamie. Flo's confident coworker, Jamie is full of surprises as he strives to help you get great coverage and prices.
- Alan.
- Mara.
- Rodney.
One Queen Reigns benevolently above all and her name Flo. The fictional Progressive salesperson has been Charming the pants off of TV viewers for decades. But what's the actor. Behind all that retro
Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008.
Jim Cashman is an American actor and writer, known for his role as "Jamie" in television and radio commercials for the Progressive Corporation beginning in 2014.
Flo herself, with her red lipstick, bold winged eyeliner, infamous side bang and headband hairstyle, and stark white uniform became a cultural icon who has appeared in what is now well over 100 ads. Her enthusiasm and extreme passion for insurance is unforgettable, and her image is practically universal.
While its core business model is subscription-based, Flo also offers a freemium version of the app too (to provide basic period tracking).
Bill Glass
Dr. Rick from the Progressive commercials is played by Bill Glass, an Arlington Heights native who performed in Chicago at Second City and ImprovOlympic.
Although the series started strong - in the Top 10 during its short first season run - repeated timeslot changes resulted in it falling out of the Top 40 shows by mid-March 1981. It was subsequently not renewed when CBS announced its 1981 fall lineup at the May upfronts.
Flo's longstanding equity is way too valuable for Progressive to execute her now. She consistently rates way above average in E-Poll's surveys of branded characters, for instance. However, there is one very real threat to Flo. Progressive has used Flo since 2008, so she's getting old.
Stephanie Courtney
Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008.