What is ELIQUIS?ELIQUIS (apixaban) is a prescription medication used to prevent blood clots and stroke in people with atrial fibrillation (a type of irregular heartbeat) and to treat deep vein thrombo...
The ELIQUIS TV spot titled 'What's Next: Flower' is an emotionally charged advertisement aimed at individuals who are concerned about their health, specifically their heart condition. The commercial features a woman named Lisa, who has recently had a heart condition that has left her feeling lost and uncertain about her future.
In the beginning, when Lisa is holding a single white flower, the soft music playing in the background portrays a sense of sadness and vulnerability, as well as an appreciation of the beauty around her. While looking at the flower, she reflects on the uncertainty of what the future holds for her.
Throughout the ad, Lisa takes viewers on a journey to show how she is taking control of her heart health and is embracing life with the help of ELIQUIS. The medication helps to prevent blood clots, which is good news for Lisa, as she can continue to enjoy life, travel, and spend time with loved ones.
The spot is powerful, with striking visual imagery of Lisa walking through beautiful fields, kayaking, and enjoying a day out with friends and family. The vibrant colors and the upbeat music used in the commercial reflect Lisa's newfound confidence and hope.
In conclusion, the ELIQUIS TV spot 'What's Next: Flower' is a beautifully crafted ad that aims to encourage individuals to take control of their heart health and not let their condition limit them. Lisa's story is inspirational, and the commercial is a powerful reminder that there is always hope even in the midst of challenges. With the help of ELIQUIS, individuals who are living with heart conditions can take control of their lives and live without limitations.
ELIQUIS TV commercial - Whats Next: Flower produced for ELIQUIS was first shown on television on June 8, 2020.
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