They are considered to be one of Sterling Jewelers' premium brands, however while the prices are certainly on the premium end of the jewelry spectrum, the quality of their diamonds is well below par.

Kay Jewelers Pricing Kay Jewelers make their diamonds seem more affordable by advertising them as 1.0-carat when, in fact, they sit at around 0.95 carats. Most would know that a 0.95-carat diamond will have a smaller price tag than a diamond weighing 1.0 carat.

Stores 1,055 Kay Jewelers is the #1 specialty retail jeweler in the US based on sales. Kay's target customer has a household income ranging from $35,000 – $100,000.

Natural diamonds are incredible works of nature and the traditional choice. Whether natural or lab-created, all of KAY's diamonds are 100% conflict free.

The highest quality jewelry is typically crafted from metals such as platinum, silver, and gold, which are best if you have sensitive skin. You'll also see a range of other materials paired with traditional pearls and gemstones along with contemporary options such as lucite, resin and beading.

A luxury good is a product that is deemed non-essential. This means that consumers don't need a luxury good to live. Examples of luxury goods include clothing from high-end designers, designer luggage and handbags, jewelry and watches, estates, high-end vehicles, and certain accessories.

Irritant dermatitis, nickel allergies, and skin rashes that occur with itching, swelling, burning, and redness of the skin are all consequences of cheap metals such as nickel and cobalt. Its not just dangerous jewelry as well, it can be a bag with poor quality buckles and zippers, or even the zipper on your jacket.

The value of a gemstone is based on its rarity and the demand for it. Diamonds, for example, are some of the highly valued stones. The higher the quality of the diamond, the more expensive it will be per carat. Other factors that influence the price of a gemstone per carat include the cut, clarity, size, and shape.

The term “target customer” refers to the audience you want to engage with the help of your marketing efforts. These people are most likely to buy your goods or services if they find out about them through one of your marketing efforts.

Research findings reveal that most jewelry purchasers fall within the age range of 25-44. This could be because those in this age range may have more disposable income or simply because they feel ready for more meaningful purchases like engagement rings or anniversary gifts.

All diamonds are “real” or genuine. This includes both diamonds mined from the ground and diamonds grown in a lab. Otherwise, a fake diamond is actually a simulated diamond, also called an imitation. Therefore, all diamonds are real diamonds regardless of their origin.

UV Light Test Placing a diamond under UV light and watching the reaction can sometimes be a good indicator of whether a diamond is real or not. Most diamonds emit a blue-colored glow under UV light, but not all of them. So if your diamond does, you can feel pretty confident that it is a real diamond.