What the HUMIRA TV commercial - Missing is about.

Title: HUMIRA TV Spot, 'Missing'

In this gripping and emotional television spot, titled "Missing," HUMIRA takes center stage to shed light on the impact of rheumatoid arthritis (RA) and the yearning for a life free from the limitations imposed by the condition. Combining a touch of suspense with heartfelt storytelling, this commercial seeks to educate, empathize, and offer hope to those battling with RA.

The ad begins with a close-up shot of a woman's face, a look of longing in her eyes. Soft piano music begins to play in the background, setting a melancholic tone. The scene then transitions between shots of everyday life activities that she nostalgically recalls. Each moment is portrayed as a puzzle piece that is now missing, highlighting the allegory of her life before the onset of rheumatoid arthritis.

The story unfolds as we see the woman, once vibrant and active, now struggling to complete even the simplest tasks due to the pain caused by RA. Her attempts to participate in activities she once loved, such as playing a musical instrument, gardening, or dancing with her partner, become increasingly challenging. The voice-over recounts the vibrant life she once had and addresses the frustration of suddenly feeling stuck, as if pieces of her life have gone missing.

The commercial then introduces HUMIRA as a potential solution, framing it as a key that unlocks those missing pieces. The camera zooms in on the product, illustrating its form and appearance while highlighting its role in alleviating the debilitating symptoms of RA. The voice-over explains how HUMIRA can help reduce pain, inflammation, and further joint damage, ultimately restoring the missing pieces in the woman's life.

As the ad nears its conclusion, the tone shifts from somber to hopeful. The camera pans out to reveal the woman smiling triumphantly, now engaged in activities she was once unable to enjoy fully. The voice-over reminds viewers that while HUMIRA may not be suitable for everyone and has potential side effects, it has the potential to transform lives and make a significant impact on those living with RA.

With its emotional storytelling and heartwarming conclusion, "Missing" aims to generate awareness about the challenges faced by individuals with rheumatoid arthritis and encourage them to consider treatment options like HUMIRA. The commercial portrays the longing for a life restored and the hope that comes with finding a key that can unlock the missing pieces, ultimately inspiring individuals to take control of their health and regain their quality of life.

Disclaimer: The events and characters depicted in this fictional television spot are for illustrative purposes only. HUMIRA's efficacy and safety should be understood based on appropriate medical guidance and consultation with healthcare professionals.

HUMIRA TV commercial - Missing produced for HUMIRA [Crohn's/Colitis] was first shown on television on January 10, 2018.