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Advertisers of the Staples TV Spot, 'What the L?' Featuring Jarret Stoll

Staples TV commercial - What the L?
Staples

Staples is a well-known office supply retail company that offers a wide range of products and services to businesses and individuals. With a history spanning over 35 years, Staples has become a leader...

What the Staples TV commercial - What the L? is about.

Staples TV commercial - What the L?

In the Staples TV spot titled "What the L?", the former hockey player Jarret Stoll stars in a comedic skit that pokes fun at the store's name. The ad begins with Stoll inquiring about the store's name, questioning why it's called "Staples" when they don't sell actual office staples. He then gets approached by a store employee, who explains that they sell all the other staples a person could need, like pens and paper.

However, Stoll remains unconvinced and continues to exclaim "What the L?" as he attempts to find actual staplers in the store. The humorous skit highlights the versatility of Staples as a store that offers an extensive range of office supplies, and the ad's playful tone maintains the company's lighthearted spirit.

The TV spot succeeds in captivating the viewer's attention and communicating the store's positioning within the market. Through the use of lighthearted humor, the ad highlights the expansive range of products available at Staples, positioning it as the go-to store for all office-related needs. Overall, this TV spot serves as an excellent example of how creative advertising can effectively convey the messaging of a brand while remaining engaging and entertaining.

Staples TV commercial - What the L? produced for Staples was first shown on television on January 8, 2014.

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Watch Staples TV Commercial, 'What the L?'

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Agenices

Agenices of the Staples TV Spot, 'What the L?' Featuring Jarret Stoll

Staples TV commercial - What the L?
Dentsu McgarryBowen

Dentsu McGarryBowen is a global marketing and advertising agency that provides innovative solutions to various businesses' communication challenges. It is a part of the Dentsu Group, a multinational a...

Staples TV commercial - What the L?
Source Marketing

Source Marketing is a full-service marketing agency that provides comprehensive solutions to businesses across various industries. The company was established in 2003 and is headquartered in New Roche...

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