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Apple iMac TV commercial - Introducing the New iMac
Apple Mac

Apple Inc., commonly known as Apple, is a multinational technology company based in Cupertino, California. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has become one of the p...

What the Apple iMac TV commercial - Introducing the New iMac is about.

Apple iMac TV commercial - Introducing the New iMac

Title: Introducing the New iMac: A Burst of Color and Lizzo's Empowering Anthem

Introduction:Apple's iMac has made its mark as a flagship product, combining sleek design, cutting-edge technology, and sheer innovation. In their latest TV spot titled "Introducing the New iMac," Apple takes their iconic desktop computer to new heights, amplifying the excitement through the powerful and energizing voice of none other than Lizzo. This collaboration brings together the vibrant visuals of the iMac and the infectious beats of Lizzo's empowering anthem, creating a spectacle that captures attention and embodies the spirit of creativity.

Scene 1: A World of Color:The TV spot begins with a mesmerizing, kaleidoscopic display of colors. The camera pans through a surreal environment, filled with swirling patterns reminiscent of an artist's palette. These vibrant hues represent the limitless possibilities and creativity that the new iMac brings to the table.

Scene 2: The All-New iMac:As the scene fades, the focus is on the stunning new iMac. Its ultra-slim profile, sleek edges, and symmetrical design make for a visually captivating centerpiece. From its 24-inch Retina display to the powerful M1 chip, the iMac showcases its technological prowess, promising performance and efficiency beyond expectations.

Scene 3: Enchanting Interactions:In this scene, we witness the seamless integration of the iMac into the daily lives of various individuals. Whether it's a designer sketching digital art or a musician composing music, the iMac becomes an essential tool in their creative process. The ad highlights the iMac's versatility, highlighting how it effortlessly adapts to the unique needs of each user.

Scene 4: Lizzo's Anticipation:As the ad builds momentum, the beat of Lizzo's empowering anthem intensifies. The camera zooms in on Lizzo, radiating confidence as she eagerly anticipates the unveiling of the new iMac. Her infectious energy mirrors the excitement of viewers, as they eagerly await the next mind-blowing revelation.

Scene 5: The Unveiling:With an explosion of color and light, the iMac is finally revealed. The camera captures every detail, showcasing the stunning display, the thin bezels, and the vibrant color options. This sequence reflects Apple's commitment to pushing boundaries and reinventing the desktop experience in a truly immersive way.

Scene 6: Empowerment through Lizzo's Anthem:As the TV spot nears its end, Lizzo's empowering anthem

Apple iMac TV commercial - Introducing the New iMac produced for Apple Mac was first shown on television on May 21, 2021.

Song from commercial Apple iMac TV Spot, 'Introducing the New iMac' Song by Lizzo

"Better in Color" is a song by the American singer and rapper Lizzo. It is featured on her third studio album, "Cuz I Love You," which was released in 2019. The song celebrates love in all its forms and promotes the idea of embracing diversity and individuality.

According to Lizzo, "Better in Color" is a declaration of freedom for people to love without societal standards or expectations. The lyrics express a message of acceptance and inclusivity, emphasizing that love knows no boundaries of race, ethnicity, or appearance. The song encourages listeners to embrace their own uniqueness and to appreciate the beauty in others.

"Better in Color" has received positive reviews for its catchy melody, energetic production, and empowering message. It has been praised for its uplifting and inclusive lyrics, which resonate with listeners and promote self-acceptance. The song has also been performed live by Lizzo at various music festivals and concerts, further cementing its popularity among her fans.

The tempo of "Better in Color" is 130 beats per minute (BPM), making it an upbeat and lively track. The song's duration is approximately 2 minutes and 13 seconds. It has been well-received by both fans and music critics, who have praised its positive and empowering themes.

Overall, "Better in Color" is a vibrant and empowering song by Lizzo that celebrates love, diversity, and individuality. Its catchy melody and uplifting lyrics have made it a fan favorite and an anthem for self-acceptance.

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Agenices of the Apple iMac TV Spot, 'Introducing the New iMac' Song by Lizzo

Apple iMac TV commercial - Introducing the New iMac
OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

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