What the Dollar General TV commercial - Snickers: Shopping Trip Ft. Lana and Rusev is about.
The Dollar General TV Spot featuring Lana and Rusev, titled 'Snickers: Shopping Trip', is a humorous advertisement that promotes Dollar General's partnership with Snickers candy bars. The TV spot opens with Lana and Rusev shopping at a Dollar General store. However, things take an unexpected turn when Rusev starts to act erratically due to hunger and becomes increasingly agitated at the lack of Snickers bars around him.
In an attempt to calm Rusev down, Lana heads to the checkout aisle to buy a Snickers bar. But alas, the store shelves are empty. Suddenly, the store's cashier approaches them and offers Rusev her Snickers bar for a discounted price. Impressed with the affordability of the candy bar, Lana decides to stock up on Snickers bars at Dollar General, making Rusev and the cashier happy.
The TV spot concludes with the tagline: "Get more Snickers for less at Dollar General".
Overall, this TV spot successfully promotes the partnership between Snickers and Dollar General in a funny and memorable way. The use of popular WWE personalities, Lana and Rusev, gives the advertisement a broad appeal, while the theme of satisfying hunger with Snickers bars resonates well with the audience. Furthermore, the ad highlights the affordability of Snickers bars at Dollar General, which can entice budget-conscious consumers to visit the store and stock up on Snickers candy bars.
Dollar General TV commercial - Snickers: Shopping Trip Ft. Lana and Rusev produced for
Dollar General
was first shown on television on June 19, 2018.
Frequently Asked Questions about dollar general tv spot, 'snickers: shopping trip' ft. lana and rusev
Sign up to track 29 nationally aired TV ad campaigns for Dollar General. In the past 30 days, Dollar General has had 164 airings and earned an airing rank of #1,724 with a spend ranking of #2,388 as compared to all other advertisers.
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee. As of October 2, 2023, Dollar General operates 19,414 stores in the continental United States and Mexico.
Dollar Tree: More items that cost around $1
Even before the sky-high inflation of recent years, that idea had started to become unfeasible -- Dollar General pulled away from the $1 price point decades ago. This means it now has a wider range of products at budget prices, even though things often cost more than $1.
Our History
We were incorporated as a Kentucky corporation under the name J.L. Turner & Son, Inc. in 1955, when we opened our first Dollar General store. We changed our name to Dollar General Corporation in 1968 and reincorporated in 1998 as a Tennessee corporation.
convenience, quality brands and low prices
Dollar General stands for convenience, quality brands and low prices. Dollar General's stores aim to make shopping a hassle-free experience. We design small, neighborhood stores with carefully -edited merchandise assortments to make shopping simpler.
The first Dollar General store opened in Springfield, Ky. on June 1, 1955, and the concept was simple – no item in the store would cost more than one dollar. The idea became a huge success and other stores owned by J.L. Turner and his son Cal Turner Sr.
We strive to make shopping hassle-free and convenient with easy-to-shop stores and deliver everyday low prices on frequently-needed items including food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares, seasonal items, paper products and much more from America's most-trusted brands and ...
Dollar General stands for convenience, quality brands and low prices. Dollar General's stores aim to make shopping a hassle-free experience. We design small, neighborhood stores with carefully -edited merchandise assortments to make shopping simpler.
They say the company is failing to take basic precautions to prevent violence in its stores. Since 2014, there have been 49 people killed and 172 people injured at Dollar General stores, according to data from non-profit group Gun Violence Archive.
Everyday Low Prices on Quality Merchandise: Dollar General offers everyday low prices on quality merchandise is supported by its low-cost operating structure and strategy to maintain a limited number of items per merchandise category, which helps Dollar General maintain strong purchasing power.
The company's mission is simply to serve others. Dollar General carries out this mission by making value and convenience the hallmarks of its business strategy. Thirty percent of Dollar General's merchandise is still priced at $1 or less.
The first Dollar General store opened in Springfield, Ky. on June 1, 1955, and the concept was simple – no item in the store would cost more than one dollar. The idea became a huge success and other stores owned by J.L. Turner and his son Cal Turner Sr.