What the Maybelline New York The Falsies Push Up Drama TV commercial - Discover is about.

Maybelline New York's latest TV spot, 'Discover', showcases their new product, The Falsies Push Up Drama mascara. The ad opens with a close-up shot of a woman's eyes, revealing sparse and short lashes. The camera then zooms out to show the woman's full face, as she applies The Falsies Push Up Drama mascara. As she blinks her eyes, the camera focuses on her lashes, which now look longer, fuller, and more noticeable.

The ad emphasizes the impact that the mascara has on eyelashes, creating an instant dramatic effect. The Falsies Push Up Drama mascara is designed to push up and lift lashes, giving them the appearance of being lifted and voluminous. The product's slogan - "Lash lift look" - highlights the mascara's unique push-up brush, which separates and lifts lashes from the root, creating a dramatic effect.

The ad further emphasizes the product's benefits, including its waterproof formula, long-lasting wear, and easy application. The Falsies Push Up Drama mascara is perfect for anyone who wants to achieve a bold and dramatic look with minimal effort.

Overall, Maybelline New York's TV spot for The Falsies Push Up Drama mascara is an excellent example of how to market a new beauty product effectively. The ad highlights the unique features of the product and showcases its transformative impact on the look of eyelashes. With its striking visuals and compelling messaging, the commercial is sure to entice viewers to try out this exciting new mascara.

Maybelline New York The Falsies Push Up Drama TV commercial - Discover produced for Maybelline New York was first shown on television on October 6, 2015.