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Advertisers of the Maybelline New York 2013 Super Bowl TV Spot, 'Explosive Smooth Lashes'

Maybelline New York 2013 Super Bowl TV commercial - Explosive Smooth Lashes
Maybelline New York

Maybelline New York is a renowned cosmetics company that has captured the hearts of millions of women around the world. With its wide range of beauty products, Maybelline has established itself as a g...

What the Maybelline New York 2013 Super Bowl TV commercial - Explosive Smooth Lashes is about.

Maybelline New York 2013 Super Bowl TV commercial - Explosive Smooth Lashes

In 2013, Maybelline New York released a dynamic TV spot during the Super Bowl, called 'Explosive Smooth Lashes'. The commercial was a 30-second clip showcasing the brand's new mascara, "The Rocket Volum'Express."

The ad starts with heart-pounding music and a shot of a model in a sparkly dress looking directly at the camera. We then see a close-up of the applicator wand dipped into the mascara formula and then base coating the model's lashes. The model's lashes are suddenly amplified to astronomical proportions in an explosive manner.

Throughout the commercial, viewers watch as more models are introduced, all with stunning, long, and thick lashes while wearing gorgeous makeup. The ad shows off the long-lasting power and effectiveness of Maybelline's mascara, promising that anyone who uses it can achieve the same results.

The video concludes with a voiceover saying, "Maybelline New York's The Rocket Volum' Express Mascara, it's not just mascara. It's explosive glam in seconds."

The 'Explosive Smooth Lashes' ad by Maybelline New York was a huge success during the 2013 Super Bowl. It attracted widespread attention and generated buzz around the new "The Rocket Volum' Express" mascara. The commercial not only emphasized the effectiveness of the product but also showed it off in an aesthetically pleasing and glamorous way. Overall, the ad served as a prime example of how cosmetics brands can create ads that both entertain and educate, ultimately leading to increased sales and brand awareness.

Maybelline New York 2013 Super Bowl TV commercial - Explosive Smooth Lashes produced for Maybelline New York was first shown on television on February 2, 2013.

Videos

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Agenices

Agenices of the Maybelline New York 2013 Super Bowl TV Spot, 'Explosive Smooth Lashes'

Maybelline New York 2013 Super Bowl TV commercial - Explosive Smooth Lashes
Code and Theory

Code and Theory is a digital-first creative agency that specializes in designing and developing innovative solutions and experiences for brands. The company was founded in 2001 by Dan Gardner and Bran...

Maybelline New York 2013 Super Bowl TV commercial - Explosive Smooth Lashes
Gotham Inc.

Gotham Inc. is a leading company in the innovative and talented field of technology. Known for its excellence in the industry, Gotham Inc. has pioneered many groundbreaking technologies that have revo...

Maybelline New York 2013 Super Bowl TV commercial - Explosive Smooth Lashes
Wavemaker

Wavemaker is a global advertising company that specializes in helping businesses connect with their target audiences through innovative marketing strategies. The company was formed as a merger between...

Products

Products Advertised

Maybelline New York Rocket Volum Express
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