What the Maybelline New York 2013 Super Bowl TV commercial - Explosive Smooth Lashes is about.

In 2013, Maybelline New York released a dynamic TV spot during the Super Bowl, called 'Explosive Smooth Lashes'. The commercial was a 30-second clip showcasing the brand's new mascara, "The Rocket Volum'Express."

The ad starts with heart-pounding music and a shot of a model in a sparkly dress looking directly at the camera. We then see a close-up of the applicator wand dipped into the mascara formula and then base coating the model's lashes. The model's lashes are suddenly amplified to astronomical proportions in an explosive manner.

Throughout the commercial, viewers watch as more models are introduced, all with stunning, long, and thick lashes while wearing gorgeous makeup. The ad shows off the long-lasting power and effectiveness of Maybelline's mascara, promising that anyone who uses it can achieve the same results.

The video concludes with a voiceover saying, "Maybelline New York's The Rocket Volum' Express Mascara, it's not just mascara. It's explosive glam in seconds."

The 'Explosive Smooth Lashes' ad by Maybelline New York was a huge success during the 2013 Super Bowl. It attracted widespread attention and generated buzz around the new "The Rocket Volum' Express" mascara. The commercial not only emphasized the effectiveness of the product but also showed it off in an aesthetically pleasing and glamorous way. Overall, the ad served as a prime example of how cosmetics brands can create ads that both entertain and educate, ultimately leading to increased sales and brand awareness.

Maybelline New York 2013 Super Bowl TV commercial - Explosive Smooth Lashes produced for Maybelline New York was first shown on television on February 2, 2013.