About MVMTMVMT, pronounced as “movement”, is a watch company that was founded in Los Angeles, California, in 2013. The company was started by two college dropouts, Jake Kassan and Kramer LaPlante.Miss...
Title: Designed in House - An MVMT TV Spot
Introduction:In the fast-paced world of fashion and accessory design, MVMT (pronounced as "movement") has emerged as a trailblazing brand, capturing the hearts of style enthusiasts worldwide. The MVMT TV spot, titled "Designed in House," encapsulates the essence of the brand's commitment to craftsmanship and innovation. This captivating commercial invites viewers into the passionate and creative inner workings of MVMT's design process.
Scene 1: The Creative HubThe TV spot begins by unveiling the vibrant atmosphere of MVMT's design headquarters, a place bustling with youthful energy and inspiration. The camera pans across a sleek and modern studio, where a team of talented designers, artists, and visionaries immerse themselves in their work. The room buzzes with discussions, sketches, and cutting-edge technology, creating an atmosphere that is both dynamic and electric.
Scene 2: The Visionaries at WorkWe focus our attention on the designers, each with their unique perspectives and dedicated expertise. With a background of pulsing beats, we see them sourcing high-quality materials, studying the latest fashion trends, and experimenting with innovative techniques. Their passion for creating timeless and signature pieces is evident in the intensity etched on their faces.
Scene 3: The Design Process UnveiledAs the beats intensify, the spot dives deeper into the intricate process of designing a watch. We see close-ups of meticulous sketching, prototyping, and the use of state-of-the-art technology, revealing the fusion of traditional craftsmanship and modern innovation that defines the essence of MVMT.
Scene 4: Bringing Designs to LifeIn this scene, we witness the seamless collaboration between designers, engineers, and craftsmen. The spot showcases the delicate assembly of a timepiece, where precision is paramount. Intricate gears, polished dials, and calibrated movements come together harmoniously to create a standout MVMT watch.
Scene 5: The MVMT LifestyleThe TV spot concludes by depicting the MVMT lifestyle, embodied by individuals showcasing their unique sense of style. From a diverse range of global locations, we witness fashion-forward men and women confidently sporting their MVMT timepieces. The spot encapsulates the brand's ethos of empowering individuals to express themselves through their own personal style.
Conclusion:The "Designed in House" MVMT TV spot transports viewers into the heart of the MVMT brand, celebrating their dedication to crafting exceptional timepieces. The commercial highlights the company's commitment to crafting high-quality watches that fuse meticulous
MVMT TV commercial - Designed in House produced for MVMT was first shown on television on October 21, 2020.
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