What the Tequila Avion TV commercial - Yo / Elevado is about.
The Tequila Avion TV spot, titled 'Yo / Elevado,' is a visually stunning and bold advertisement that celebrates the spirit of Tequila Avion and its unique flavor. The ad is centered around the idea of "elevating" your drink with Tequila Avion, and it does so by creating a surreal and imaginative visual experience.
The ad opens up with a solitary man, who takes a sip of Tequila Avion, transforming into a towering giant. As he traverses a vibrant and colorful landscape, he is joined by a group of people who are similarly elevated, both figuratively and literally, by the drink. The ad progresses with a series of captivating visuals such as people flying on giant balloons, a colorful game of Twister played at a dizzying height, and people swimming in a sea of bright, pink clouds.
Throughout the ad, the brand's message of "elevating" your experience is reinforced through a catchy and upbeat soundtrack, which is designed to get audiences in the party mood. The visually stunning imagery and rhythmic music combine to create a feeling of infectious joy and celebrate the spirit of the Tequila Avion brand.
Overall, the 'Yo / Elevado' TV spot creates an imaginative and visually striking world that perfectly captures the vibrant and bold spirit of Tequila Avion. It is a perfect example of how effective advertising can be when it is creative, original, and entertaining at the same time.
Tequila Avion TV commercial - Yo / Elevado produced for
Tequila Avion
was first shown on television on May 9, 2017.
Frequently Asked Questions about tequila avion tv spot, 'yo / elevado'
Tequila Avión (NOM 1416, DOT 138) is produced in Jalisco, Mexico, from the Agave grown at the highest elevations. Tequila Avión won multiple awards in the 2011 and 2012 San Francisco World Spirits Competition. The drink's parent company was founded by Ken Austin and aviation entrepreneur Kenny Dichter in 2009.
Pernod Ricard
Last week, Pernod Ricard announced that it had finalized its acquisition of Avión Spirits LLC, producer of the eponymous tequilas and espresso liqueur, for an undisclosed amount.
Ken Austin
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Jalisco
The creation of Avion begins in Jesús María, highlands of Jalisco, where the characteristically sweet roasted agave flavor is preserved in every sip.
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Fagnan was previously president of Tequila Avion, which sold to the French beverage company Pernod Ricard in 2018 for around $100 million. That brand was also partly owned by a celebrity - rapper Jeezy, who promoted it fervently, most memorably in a song with Sean “Diddy” Combs called “Bottles Up.”
$100 million
Avion Spirits LLC, owner of a fairly young but rapidly growing tequila brand, agreed Friday to sell a “significant majority stake” to Pernod Ricard in a deal that could further propel the premium priced tequila in bars and liquor cabinets. The deal is reportedly valued at almost $100 million.
airplane
Avion, the French and Spanish name for airplane (powered fixed-wing aircraft); coming from Latin "avis" (bird). Same family as "aviation"
History. Tequila Avion was founded in 2009 by two businessmen and aviation enthusiasts named Ken Austin and Kenny Dichter.