What the Head & Shoulders TV commercial - NFLPA: Never Not Working is about.

Head & Shoulders TV Spot, 'NFLPA: Never Not Working'

[Scene: A bustling football field]

As the camera pans across a vibrant football field, the sound of cheering fans fills the air. The sun is high in the sky, casting a golden glow over the scene. Players clad in their team jerseys are scattered across the field, each one giving their all in pursuit of their football dreams.

[Voiceover: Emphasizing the hard work]

A confident voiceover cuts through the noise, emphasizing the relentless dedication and hard work that professional football players put into their craft.

Voiceover: "In the NFL, success isn't handed to you on a silver platter. It's earned through countless hours of sweat, determination, and grit. Day in and day out, these players push themselves to the limit, never stopping, never settling."

[Close-up shots: Players in intense training]

The camera focuses on various NFL players, highlighting their intense training routines. We see players lifting weights, running drills, and doing agility exercises. Beads of sweat glisten on their foreheads as they channel all their energy into perfecting their skills.

[Voiceover: The unseen challenge]

The voiceover continues, drawing attention to a challenge faced by many players, one they battle both on and off the field.

Voiceover: "But for NFL players, there's an invisible opponent they must conquer. Dandruff."

[Scene: A close-up of a player]

In a cinematic close-up shot, we see a player showering after a rigorous training session. With every cascade of water, white specks fall from his hair, symbolizing the presence of dandruff.

[Voiceover: The solution]

The screen transitions to reveal iconic Head & Shoulders bottles, glistening in the sunlight. The voiceover emphasizes the effectiveness of the Head & Shoulders anti-dandruff shampoo, the ultimate solution for the modern-day athlete.

Voiceover: "Head & Shoulders. The shampoo trusted by NFLPA athletes. It combats the toughest dandruff challenges, ensuring they never miss a beat while pursuing greatness on the field."

[Scene: Players back on the field with confidence]

The players return to the field, their heads held high and their hair free of dandruff. With a renewed sense of confidence, they resume their practice. The camera captures their determined expressions and united spirit.

[Voiceover: A closing message]

The voiceover concludes the TV spot with an inspiring message, urging viewers to adopt the relentless mindset of NFL players.

Voiceover: "So next time you face a challenge, remember the NFLPA's motto: Never Not Working. And make sure your hair is always ready with Head & Shoulders."

[Scene: Head & Shoulders logo and tagline]

The commercial ends with the iconic Head & Shoulders logo and the tagline, "Stronger Scalp, Stronger Hair."

And cut. The Head & Shoulders TV spot, 'NFLPA: Never Not Working' captures the unwavering dedication of NFL players and positions Head & Shoulders as their trusted ally in their pursuit of greatness, ensuring dandruff never gets in the way of their performance on and off the field.

Head & Shoulders TV commercial - NFLPA: Never Not Working produced for Head & Shoulders was first shown on television on September 30, 2021.