2015 Acura TLX TV commercial - My Way
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Acura
Acura Company OverviewAcura is a luxury automotive brand that is owned by the Honda Motor Company. It was created in 1986, making it one of the youngest luxury brands in the market. Acura's headquarte...
What the 2015 Acura TLX TV commercial - My Way is about.
In the summer of 2015, Acura released a captivating television commercial for their all-new TLX model. The ad, titled "My Way," was set to the iconic punk-rock anthem "My Way" by Sid Vicious, a former member of the legendary band Sex Pistols. The use of this rebellious song choice perfectly encapsulated the spirit of the Acura TLX and its daring approach to luxury.
The commercial opens with a sleek and stylish Acura TLX driving through a picturesque urban landscape. As the car effortlessly cruises through the streets, the lyrics of "My Way" begin to play, capturing the attention of viewers with its bold and infectious energy. The combination of the powerful song and the dynamic visuals triggers a sense of excitement and intrigue.
Throughout the TV spot, the Acura TLX is showcased in various settings, demonstrating its agility, performance, and cutting-edge features. The camera captures the precision and sophistication of the car's design, highlighting its aerodynamic body lines and muscular stance. As the TLX glides through curves and accelerates with confidence, the lyrics of "My Way" reverberate with a rebellious spirit, suggesting that Acura is challenging the norms of the luxury car market.
The ad also cleverly incorporates scenes of the TLX's interior, showcasing its innovative technology and luxurious amenities. The sleek dashboard, intuitive controls, and premium materials inside the car create an immersive experience that resonates with those who appreciate both style and substance.
As the commercial nears its climax, the Acura TLX is seen driving alongside other luxury vehicles, effortlessly outperforming and outmaneuvering them. This imagery reinforces the message that driving the TLX is a unique and exhilarating experience - a departure from the traditional luxury sedans on the market.
The "My Way" TV spot concludes with an empowered shot of the Acura logo, embracing a rebellious attitude and inviting viewers to forge their own path with the TLX. The use of Sid Vicious' rendition of "My Way" in the commercial adds an unexpected twist, giving the ad a memorable edge and leaving a lasting impression on the audience.
Overall, the 2015 Acura TLX TV Spot, "My Way" Song by Sid Vicious, effortlessly blended the rebellious energy of punk rock with the sophistication of a luxury sedan. By doing so, Acura successfully positioned the TLX as a thrilling and unconventional choice for those who refuse to conform and want to experience driving on their own terms.
2015 Acura TLX TV commercial - My Way produced for Acura was first shown on television on August 16, 2014.
Song from commercial 2015 Acura TLX TV Spot, 'My Way' Song by Sid Vicious
Sid Vicious , best known as the bassist for the punk rock band the Sex Pistols, famously covered the song "My Way" originally sung by Frank Sinatra. Vicious's version of the song has become iconic and is often associated with his rebellious and controversial persona.
"My Way" is a song written by Paul Anka and released by Frank Sinatra in 1969. The song became one of Sinatra's signature songs and is considered a classic in the American popular music repertoire. It is a powerful and reflective ballad that expresses a sense of individuality, self-determination, and living life on one's own terms.
Sid Vicious's cover of "My Way" was released in 1978 as a single and later appeared on his solo live album, "Sid Sings." Vicious's version of the song is characterized by his raw and aggressive punk rock style, which contrasts with Sinatra's smooth and polished rendition. Vicious's interpretation of the song has been described as a rebellious and provocative take on the classic, reflecting his own punk ethos and attitude.
The controversial nature of Sid Vicious's cover of "My Way" is often attributed to his personal life and reputation. Vicious was known for his involvement in the punk rock scene, his troubled relationship with Nancy Spungen, and his tragic death at a young age. His version of "My Way" has been seen as a symbol of punk rock's defiance and rejection of mainstream norms and expectations.
Despite its divisive nature, Sid Vicious's cover of "My Way" has left a lasting impact on popular culture. The song has been featured in films, documentaries, and is often associated with punk rock and the rebellious spirit of the era. It continues to be remembered as a unique and influential interpretation of a classic song.
It's worth noting that the original song, "My Way," has been covered by numerous artists over the years, including Elvis Presley, Sid Vicious, and many others. Each artist brings their own style and interpretation to the song, making it a versatile and enduring piece of music.
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