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SimpliSafe TV commercial - Every 22 Seconds
SimpliSafe

SimpliSafe is a company that specializes in home security systems. They design and manufacture wireless, cellular-based security systems that are known for their user-friendly features. SimpliSafe aim...

What the SimpliSafe TV commercial - Every 22 Seconds is about.

SimpliSafe TV commercial - Every 22 Seconds

Title: SimpliSafe TV Spot - "Every 22 Seconds"

Introduction:In the fast-paced world we live in today, home security has become a top priority for many individuals and families. SimpliSafe, a renowned home security brand, understands the importance of providing peace of mind to their customers. Their TV spot titled "Every 22 Seconds" captures the urgency and efficiency of SimpliSafe's security systems, highlighting their ability to keep homes safe and secure. Let's dive deeper into this captivating commercial that showcases SimpliSafe's dedication to protecting what matters most.

The Opening Scene:The TV spot begins with an aerial shot of a suburban neighborhood at dusk, bathed in the warm glow of streetlights. The scene exudes a sense of tranquility, but the underlying message is clear - danger can strike at any time, even in the seemingly safest of neighborhoods.

Narration:A calm, reassuring voiceover starts, "Every 22 seconds, someone's home is invaded." The narration is deliberate and serves to grab the viewers' attention while foreshadowing the imminent danger lurking in the shadows.

Visuals: As the voiceover continues, the camera shifts to a series of quick, impactful shots. We see a dark silhouette peeking through a window, a startled homeowner glancing at their security camera footage, and a worried family huddled together in a dimly lit living room. These visuals depict the vulnerability individuals face without a robust security system in place.

The SimpliSafe Solution:As the tension builds, the commercial takes an optimistic turn. The camera focuses on a SimpliSafe security keypad, glowing softly in the dimly lit room. The SimpliSafe logo shines brilliantly, symbolizing hope, safety, and protection.

Narration:The voiceover exclaims, "But every 22 seconds, SimpliSafe saves a life." The words are impactful, emphasizing SimpliSafe's commitment to safeguarding homes and lives. The narration continues to highlight SimpliSafe's exceptional response time, their advanced monitoring systems, and their reliability.

Visuals:The TV spot showcases SimpliSafe's range of security devices, such as motion sensors, door and window sensors, HD cameras, and an easy-to-use smartphone app. These visuals demonstrate the comprehensive security measures SimpliSafe provides to keep families safe.

The Closing Moments:The commercial culminates with a shot of a calm, reassured homeowner smiling, knowing their home is protected by SimpliSafe. A call-to-action flashes on the screen, urging viewers to take control of their home security and explore SimpliSafe's offerings, which are designed to fit any budget and lifestyle.

Conclusion:SimpliSafe's TV spot, "Every 22 Seconds," successfully captures the urgency and importance of having a reliable home security system. Through powerful visuals, attention-grabbing narration, and a strong call-to-action, the commercial showcases SimpliSafe's commitment to keeping homes safe. By emphasizing their impressive track record and comprehensive security solutions, SimpliSafe instills confidence in potential customers, reassuring them that their homes and loved ones will be protected.

SimpliSafe TV commercial - Every 22 Seconds produced for SimpliSafe was first shown on television on October 6, 2015.

Frequently Asked Questions about simplisafe tv spot, 'every 22 seconds'

actor Peter Davis Robbert himself is portrayed by actor Peter Davis, who has appeared in films including Eat Pray Love, and is one of the three members of Calyer, the directing team behind the new campaign.

Get started with a business security system SimpliSafe has helped nearly 100,000 businesses save thousands of dollars a year, and we don't have hidden fees or contracts. Whether you want to jump right into browsing business security packages or you're looking to ask some questions, contact us today to learn more.

SimpliSafe employs single-user login, meaning you can't add secondary users to your system.

However, only SimpliSafe allows users to self-monitor without a monthly fee, though video recording isn't included. Users can access Simplisafe via smartphone controls with its basic plan, while users must purchase Cove's premium plan to control the system via its app.

You can use SimpliSafe without Wi-Fi if you choose a monthly monitoring plan that includes cellular service. However, you would need Wi-Fi to support any video cameras on the home security system. If you're in a location with poor cellular service, then you would also need to depend on the Wi-Fi connection.

So unfortunately, each system can have only one Base Station at a time. If you need to hear the siren and countdown in different rooms, however, you might be interested in the Wireless Siren component.

Can SimpliSafe be self-monitored? Yes, SimpliSafe has two self-monitoring plans. One is completely free but doesn't allow you to store video clips. With the $9.99-per-month plan, you get smart home integrations and unlimited recording for up to five SimpliSafe cameras while still self-monitoring all alarms.

All the company's plans, even the free plan, provide motion alerts. Once you've received an alert, you can live stream footage and, if necessary, alert emergency services. However, to record video, you'll need to purchase one of SimpliSafe's storage plans.

Although you do not need a computer or Wi-Fi for SimpliSafe to work for your basic home security needs, access to Wi-Fi and a Smartphone and/or computer are strongly recommended to best take advantage of all of your system's security features.

SimpliSafe monitoring works anywhere in the UK and US, and you can use the same equipment when making a move - even internationally.

SimpliSafe recommends keeping them 10 to 100 feet apart. Entry sensors: These are the sensors that guard your doors and windows. They let you know when something opens or closes.

SimpliSafe is not able to provide products or services outside of the US and the UK.

Videos

Watch SimpliSafe TV Commercial, 'Every 22 Seconds'

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Actors

Actors who starred in SimpliSafe TV Spot, 'Every 22 Seconds'

Erik Ireland photo
Products

Products Advertised

SimpliSafe Base Station
SimpliSafe Entry Sensor
SimpliSafe Glassbreak Sensor
SimpliSafe Keychain Remote
SimpliSafe Motion Sensor
SimpliSafe Smoke Detector
SimpliSafe Wireless Keypad
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423 January 11, 2014