What the Lumosity TV commercial - Getting Better is about.

Title: Lumosity TV Spot: 'Getting Better'

Introduction:In this Lumosity TV spot titled 'Getting Better,' the power of the human mind takes center stage as we witness the incredible journey of self-improvement and cognitive enhancement. Lumosity, renowned for its brain training programs, introduces viewers to a world where mental advancement is celebrated and where everyone has the potential to unlock their cognitive prowess.

Synopsis:The 'Getting Better' Lumosity TV spot begins with a montage of individuals from all walks of life, engaged in various activities. From a young child playing chess to an elderly person solving a complex puzzle, the spot showcases the diverse range of individuals looking to enhance their cognitive abilities.

The scene transitions to a bustling city street, where people are engrossed in their mobile devices. Suddenly, a powerful beam of light emerges from one of the Lumosity centers, capturing the attention of the crowd. The light bears the phrase "Unlock Your Potential."

Curiosity piqued, passersby follow the light, leading them inside the Lumosity center. There, they discover a world of personalized brain training exercises and games designed to challenge and refine their mental strengths. The spot showcases different glimpses of individuals immersed in their Lumosity sessions, showcasing their sheer determination to improve their cognitive abilities.

As the spot unfolds, the viewers see competitive professionals attempting to solve intricate problems, mothers honing their multitasking skills, and students sharpening their memory retention. The diverse cast of characters illustrates how Lumosity caters to individuals of all ages and professions, reinforcing the idea that cognitive enhancement is not limited to a specific demographic.

The advertisement further highlights the positive impact Lumosity has on its users' lives. As individuals engage with the brain training exercises, they experience a transformation both in their cognitive abilities and in their confidence levels. The spot follows their journeys, with montages of people achieving milestones, celebrating victories, and persevering through challenges.

The Lumosity TV spot concludes with a powerful message: "Unlock your mind. Get better with Lumosity." The call to action invites viewers to join the Lumosity community and embark on their own transformative journey of cognitive growth and mental fortitude.

Conclusion:The 'Getting Better' Lumosity TV spot serves as an inspirational reminder of the untapped potential within each individual's mind. By showcasing diverse individuals on their journey to self-improvement, the advertisement encourages viewers to take charge of their cognitive abilities and embrace the power of brain training. With Lumosity, anyone can unlock their potential and experience the exhilarating journey of getting better, one cognitive leap at a time.

Lumosity TV commercial - Getting Better produced for Lumosity was first shown on television on September 9, 2013.