What the Old Spice TV commercial - Bomba de tiempo is about.
The Old Spice TV Spot, 'Bomba de tiempo' is a hilarious and engaging advertisement that showcases the brand's signature sense of humor and irreverent approach to marketing. The commercial features a group of men attending a party, and as they begin to dance to the beat of the music, they realize that they are actually stepping on a giant bomb.
As the seconds tick by, the intensity of the music and the party increases, and the men become more and more frantic in their attempts to diffuse the bomb before it explodes. Eventually, one of the men grabs a bottle of Old Spice body wash and uses it as a tool to diffuse the bomb, saving the day and allowing the party to continue.
The commercial is a perfect example of Old Spice's unique brand identity, which combines humor, irreverence, and masculinity to get the attention of its target audience. The use of a ticking bomb as a metaphor for the intensity and urgency of the brand's products is a clever way to highlight the benefits of using Old Spice, while also creating a sense of excitement and danger that is inherently appealing to viewers.
Overall, the 'Bomba de tiempo' TV spot is a classic example of Old Spice's innovative and creative approach to marketing, and it continues to be a fan favorite among viewers of all ages and backgrounds.
Old Spice TV commercial - Bomba de tiempo produced for
Old Spice
was first shown on television on February 21, 2022.
Frequently Asked Questions about old spice tv spot, 'bomba de tiempo'
The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations. The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men.
Isaiah Amir Mustafa
Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".
After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign's focus on diversity both in front of and behind the camera.
Old Spice debuts the third chapter of the award-winning 'Men Have Skin Too' campaign with an evolution of the storyline featuring Deon Cole and Gabrielle Dennis. Alongside the couple is a new cameo from actress, producer, philanthropist, and entrepreneur La La Anthony.
Part of the commercial's popularity had to do with its appeal on emotions in the form of exaggeration, humor, and irony in its stereotypical representation of a fit and handsome wealthy man who gets a lot of attention from women and who makes fun of a more feminine men.
It was the brainchild of Wieden + Kennedy creative team Craig Allen (now co-founder of W+K-backed agency Callen) and Eric Kallman, under creative directors Eric Baldwin (now W+K ECD) and Jason Bagley. The initial ads were directed by Tom Kuntz, who upped the ante by shooting in a single take.
Isaiah Mustafa
The Man Your Man Could Smell Like
Isaiah Mustafa as "The Man Your Man Could Smell Like" |
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Agency | Wieden+Kennedy |
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Country | United States |
Preceded by | Different Scents for Different Gents |
Official website | oldspice.com/en-US/videos/video/22/the-man-your-man-could-smell-like/ |
John Bennett Perry (born January 4, 1941) is an American actor, singer and former model.
actor Milind Soman
Procter and Gamble's Old Spice deodorant campaign by Wieden + Kennedy opens with model-actor Milind Soman sitting bare chested on a throne in his “humble" palace, sharing his thoughts about what constitutes “manhood".
The target demographic for Old Spice is men aged 18-34 (See Marketing Objective I: Clarifying a Customer Model).
Isaiah Mustafa
You introduced the “Old Spice Guy”. Played by Isaiah Mustafa, He was the embodiment of your confidence, and he communicated to women that, while their men could not look like him, they could smell like him.
Old Spice showed an attractive man telling the female audience that their man could smell like him if he uses Old Spice.