Overview DIRECTV is an American direct broadcast satellite service provider that has been in operation since 1994. It is currently a subsidiary of AT&T Inc. and offers a range of satellite and stream...
DIRECTV's TV spot "Get Rid of Cable: Eyepatch" is a 30-second commercial that showcases DIRECTV's superior, satellite television service over traditional cable TV. The ad begins with a pirate captain wearing an eyepatch, sitting in a dark and dingy room, surrounded by cables and wires. The captain looks frustrated as he tries to fix his cable TV, which suddenly cuts out, leaving him in complete darkness.
Just then, a beam of light shines through a window, revealing a DIRECTV satellite dish on the roof. The captain quickly realizes that DIRECTV is the solution to his cable TV problems. The ad then shifts to a visually appealing montage of the captain enjoying a variety of DIRECTV channels, with vibrant colors and high-quality images that highlight the benefits of DIRECTV's superior picture quality.
As the ad concludes, the pirate captain is seen comfortably lounging on a couch with a satisfied look on his face, sporting an eyepatch on one eye, but this time, by choice, indicating that he has finally found a TV provider that can deliver an uninterrupted TV viewing experience.
In conclusion, the "Get Rid of Cable: Eyepatch" TV spot is a witty and creative way of highlighting the superior features of DIRECTV's satellite television service over conventional cable. The commercial effectively showcases the benefits of switching to DIRECTV and reinforces the company's commitment to providing high-quality TV programming that meets the needs of its customers.
DIRECTV TV commercial - Get Rid of Cable: Eyepatch produced for DIRECTV was first shown on television on September 26, 2012.
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