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Advertisers of the McDonald's Fish McBites TV Spot, 'Fish Plaque'

McDonalds Fish McBites TV commercial - Fish Plaque
McDonald's

McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...

What the McDonalds Fish McBites TV commercial - Fish Plaque is about.

McDonalds Fish McBites TV commercial - Fish Plaque

In McDonald's classic Fish McBites TV spot, titled 'Fish Plaque,' the iconic fast-food chain takes a light-hearted and entertaining approach to promote their delicious Fish McBites. The commercial opens with a bustling scene at a university lecture hall, where the charismatic Professor Plaque is addressing a room full of intrigued students.

Professor Plaque, portrayed by a witty and eccentric actor, stands confidently at the front of the lecture hall, adorned in a tweed jacket and a bowtie. Behind him, a large screen displays an X-ray of a fish with an exaggerated plaque problem. The students lean in, captivated by the unusual subject matter.

As Professor Plaque speaks with flair and enthusiasm, he explains the fascinating connection between fish and dental hygiene. He highlights the unprecedented discovery of Fish McBites, a delectable snack proven to combat plaque with its unique blend of ingredients.

The commercial takes a humorous twist as the camera cuts to a wide shot of the students, who are visibly impressed by this groundbreaking research. They excitedly raise their hands, eager to try the Fish McBites for themselves. Professor Plaque, with a mischievous wink, invites his students to a campus McDonald's, where they can experience the tasty treat firsthand.

The scene transitions to the university's dining area, buzzing with students devouring their Fish McBites with sheer delight. Close-up shots capture the crispy, golden-brown exterior and the tender, flaky fish inside. Mouthwatering visuals of tartar sauce being generously squeezed over the bites heighten the gastronomic appeal.

The commercial concludes with a shot of Professor Plaque eating a Fish McBite, his face beaming with satisfaction. He leaves the students with a playful tagline, "Remember, Fish McBites not only feed your hunger but also fight the plague of plaque!"

Through its clever and amusing approach, McDonald's Fish McBites TV spot 'Fish Plaque' successfully showcases the irresistible taste of their Fish McBites while adding a quirky twist to their advertising campaign. By combining education with humor, the commercial engages viewers and leaves a lasting impression, making it a memorable and enjoyable experience.

McDonalds Fish McBites TV commercial - Fish Plaque produced for McDonald's was first shown on television on February 14, 2013.

Song from commercial McDonald's Fish McBites TV Spot, 'Fish Plaque'

About SonixphereSonixphere is a music production company that specializes in creating original music, library music, audio branding, sound design, and more. The company has an award-winning team of composers, producers, and audio engineers who have created music for commercials, television shows, and other media.

Commercial Music by SonixphereSonixphere has created music for various commercials, including the Fish McBites jingle for McDonald's and the Make It Like This jingle for the National Pork Board. Additionally, the company has composed music for the Ford F-150 and La Quinta Inns & Suites Glasses commercials. Their music has been heard worldwide and has won numerous awards.

The Sonixphere Library Music contains thousands of licensable tracks covering nearly every genre , style, and mood. The company's team of composers and producers work to create music that is tailored to the needs of their clients, and they always strive to make their clients happy.

Frequently Asked Questions about mcdonald's fish mcbites tv spot, 'fish plaque'

As CBS News reported, the new Fish McBites gained minuscule buzz and did little to recuperate sales. However, the floundering sales may not have been responsible for the Fish McBites' demise as it is documented that they were meant to be a limited-time offering.

Alaska Pollock We use wild-caught Alaska Pollock for our Filet-O-Fish® sandwich in the U.S., which is 100% sourced from sustainable fisheries.

Our Filet-O-Fish combo meal is a classic fish sandwich meal made with wild-caught Alaskan Pollock on a regular McDonald's bun, served with our World Famous Fries® and your choice of an icy soft drink.

Ingredients: Pollock, Water, Vegetable Oil (Canola Oil, Corn Oil, Soybean Oil, Hydrogenated Soybean Oil), Wheat Flour, Modified Food Starch, Contains 2% Or Less: Yellow Corn Flour, Bleached Wheat Flour, Salt, Whey (Milk), Dextrose, Dried Yeast, Sugar, Cellulose Gum, Paprika And Turmeric Extract (Color), Natural Flavors ...

With determination and a knack for thoroughness, Groen convinced McDonald's to test a breaded whitefish sandwich to help satisfy customers who abstained from eating meat on Fridays in observance of Lent.

It was created in 1962 by Lou Groen, a McDonald's franchise owner in Cincinnati, Ohio, in response to declining hamburger sales on Fridays due to the Western Christian practice of abstaining from meat on that day, which holds significance in Roman Catholicism, Methodism and Anglicanism.

Pollock fish Fish Fingers (3 pieces) With their light, crispy coating, these tender, filleted Hoki or Pollock fish fingers are proof that good things come in threes.

Alaska Pollock We use wild-caught Alaska Pollock for our Filet-O-Fish® sandwich in the U.S., which is 100% sourced from sustainable fisheries. Why is sustainable fish so important to us? Because it helps protect our oceans - something that's important to you.

Ingredients: Pollock, Water, Vegetable Oil (Canola Oil, Corn Oil, Soybean Oil, Hydrogenated Soybean Oil), Wheat Flour, Modified Food Starch, Contains 2% Or Less: Yellow Corn Flour, Bleached Wheat Flour, Salt, Whey (Milk), Dextrose, Dried Yeast, Sugar, Cellulose Gum, Paprika And Turmeric Extract (Color), Natural Flavors ...

The Fast Food Factory. The logo for McDonald's is the golden arches of the letter M on a red background. The M stands for McDonald's, but the rounded m represents mummy's mammaries, acccording the design consultant and psychologist Louis Cheskin.

McDonald's Filet-O-Fish sandwich - the first non-hamburger item added to the fast food giant's menu - went nationwide in 1965. It was the brainchild of Cincinnati-based McDonald's franchise owner Lou Groen.

fingerfish, also called Moonfish, any of the half dozen species of fishes in the family Monodactylidae (order Perciformes), found from the Atlantic coast of western Africa to the Indo-Pacific region and usually inhabiting inshore or estuarine waters.

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Actors

Actors who starred in McDonald's Fish McBites TV Spot, 'Fish Plaque'

Katy Stoll photo
Monica Ruiz photo
Nick Smoke photo
Agenices

Agenices of the McDonald's Fish McBites TV Spot, 'Fish Plaque'

McDonalds Fish McBites TV commercial - Fish Plaque
DDB

DDB Worldwide is a global marketing communications network that operates in over 100 countries worldwide. The company is known for its innovative approach to advertising and marketing, and for their e...

McDonalds Fish McBites TV commercial - Fish Plaque
DDB Chicago

DDB Chicago is one of the leading advertising agencies in the United States. Founded in 1949, DDB Chicago has a long history of creating some of the most iconic and memorable ad campaigns in the indus...

McDonalds Fish McBites TV commercial - Fish Plaque
OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

McDonalds Fish McBites TV commercial - Fish Plaque
We Are Unlimited

We Are Unlimited is an innovative marketing agency based in Chicago, Illinois that was founded in 2016. The company was formed as a joint venture between Omnicom Group and McDonald's USA to exclusivel...

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Products Advertised

McDonald's Fish McBites
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