McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...
In McDonald's classic Fish McBites TV spot, titled 'Fish Plaque,' the iconic fast-food chain takes a light-hearted and entertaining approach to promote their delicious Fish McBites. The commercial opens with a bustling scene at a university lecture hall, where the charismatic Professor Plaque is addressing a room full of intrigued students.
Professor Plaque, portrayed by a witty and eccentric actor, stands confidently at the front of the lecture hall, adorned in a tweed jacket and a bowtie. Behind him, a large screen displays an X-ray of a fish with an exaggerated plaque problem. The students lean in, captivated by the unusual subject matter.
As Professor Plaque speaks with flair and enthusiasm, he explains the fascinating connection between fish and dental hygiene. He highlights the unprecedented discovery of Fish McBites, a delectable snack proven to combat plaque with its unique blend of ingredients.
The commercial takes a humorous twist as the camera cuts to a wide shot of the students, who are visibly impressed by this groundbreaking research. They excitedly raise their hands, eager to try the Fish McBites for themselves. Professor Plaque, with a mischievous wink, invites his students to a campus McDonald's, where they can experience the tasty treat firsthand.
The scene transitions to the university's dining area, buzzing with students devouring their Fish McBites with sheer delight. Close-up shots capture the crispy, golden-brown exterior and the tender, flaky fish inside. Mouthwatering visuals of tartar sauce being generously squeezed over the bites heighten the gastronomic appeal.
The commercial concludes with a shot of Professor Plaque eating a Fish McBite, his face beaming with satisfaction. He leaves the students with a playful tagline, "Remember, Fish McBites not only feed your hunger but also fight the plague of plaque!"
Through its clever and amusing approach, McDonald's Fish McBites TV spot 'Fish Plaque' successfully showcases the irresistible taste of their Fish McBites while adding a quirky twist to their advertising campaign. By combining education with humor, the commercial engages viewers and leaves a lasting impression, making it a memorable and enjoyable experience.
McDonalds Fish McBites TV commercial - Fish Plaque produced for McDonald's was first shown on television on February 14, 2013.
About SonixphereSonixphere is a music production company that specializes in creating original music, library music, audio branding, sound design, and more. The company has an award-winning team of composers, producers, and audio engineers who have created music for commercials, television shows, and other media.
Commercial Music by SonixphereSonixphere has created music for various commercials, including the Fish McBites jingle for McDonald's and the Make It Like This jingle for the National Pork Board. Additionally, the company has composed music for the Ford F-150 and La Quinta Inns & Suites Glasses commercials. Their music has been heard worldwide and has won numerous awards.
The Sonixphere Library Music contains thousands of licensable tracks covering nearly every genre , style, and mood. The company's team of composers and producers work to create music that is tailored to the needs of their clients, and they always strive to make their clients happy.
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