In 2013, Bolt became the first-ever athlete to sign a lifetime endorsement deal with Puma. Bolt's manager and close friend, Nugent “NJ” Walker, made the announcement. The deal meant Bolt would earn $10 million per year during his time as an active athlete (2013-2017).

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Last week, Bolt announced he was renewing his sponsorship deal with Puma until after the 2016 Olympics Games in Rio de Janeiro. Puma is said to be paying Bolt $10 million a year, making the deal the biggest in athletics.

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Usain Bolt, the Co-owner of WYLDE Esports, is also a PUMA ambassador, having partnered with the brand in 2003. WYLDE recently made headlines after winning the Rainbow Six GSA League and signing a major partnership with Virgin Media, a British telecommunications company, in 2022.

In addition to its contract endorsement with Usain Bolt, Puma has a longstanding commitment to Jamaican Track & Field.

PUMA is relentlessly pushing sports and culture forward by creating the fastest products for the world's fastest athletes. Since 1948, PUMA has drawn strength and credibility from its heritage in sports.

Since 1948, PUMA has made history as a creator of extraordinary product designs for the fastest athletes on the planet. We aim high, and when we reach our goals, we aim even higher. All to achieve one thing: to be the Fastest Sports Brand in the World.

Bolt will be paid $10 million for each of the next three seasons and the same amount if he competes again in 2017 when London hosts the world championships, an industry source said. Once he retires from competition, he will be paid $4 million per year to act as a Puma ambassador, the source added.

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PUMA Sporting goods giant PUMA has announced that a renewed endorsement contract has been signed with the world's fastest man, Usain Bolt. PUMA has partnered with the Jamaican World and Olympic Champion since he was 16 years old, and this new partnership will stretch beyond the 2016 Rio de Janeiro Olympic Games.