We produce yogurt, oatmilk, and dairy and non-dairy creamers. Chobani yogurt is America's No. 1 yogurt brand. Chobani uses food as a force for good in the world - putting humanity first in everything we do.

Chobani

Fun, flavorful, Chobani® Flip® Greek Yogurt is a good source of protein, making it a great choice for breakfast or an anytime snack the whole family will love.

Chobani® Greek Yogurt is crafted from farm-fresh local milk, making it an excellent source of protein. Nonfat, lowfat, and whole milk options are the perfect base for breakfast bowls, smoothies, and more.

Remarkable product and positioning – introduced high quality yogurt to the mass market. Most Greek yogurt at that time was only stocked in specialty shops or the supermarket's gourmet aisles. It was considered a niche market. Chobani thought otherwise and insisted on having their yogurt accessible to all.

Chobani is an American food company specializing in strained yogurt. The company was founded in 2005 by Hamdi Ulukaya, a Turkish Kurd businessman. Chobani sells thick, Greek yogurt with a higher protein content than traditional yogurt and is one of the main companies to popularize this style of yogurt in the US.

Establishment and early years. Chobani was founded in 2005 by the Turkish Kurd and businessman Hamdi Ulukaya. He chose the name Chobani as a variation of the Turkish word çoban, "shepherd". Chobani was inspired by Ulukaya's childhood spent raising sheep and goats and making cheese with his family.

Low-fat, and fat-free dairy foods like Chobani® yogurt are part of a recommended healthy eating pattern that provides an excellent source of protein, a balance of good fats, and a host of naturally occurring essential vitamins and minerals.

The Chobani WayChobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place.

young consumers In short, Chobani targets young consumers pursuing healthy lifestyles and focuses on the high-end market, offering high-quality products with higher prices. The company is successful in creating a vivid fan community and marketing through word of mouth.

Remarkable product and positioning – introduced high quality yogurt to the mass market. Most Greek yogurt at that time was only stocked in specialty shops or the supermarket's gourmet aisles. It was considered a niche market. Chobani thought otherwise and insisted on having their yogurt accessible to all.

Ulukaya had the idea to make quality food to feed to his children and sell it on the mass market. Less than five years after purchasing the yogurt factory in 2005, the company achieved over $1 billion in annual sales, according to Bloomberg. By 2011, it became the leading U.S. yogurt brand.