What kind of company is Chobani Creative?
Chobani Creative is the in-house creative agency of Chobani, a leading yogurt and natural food company based in the United States. The agency was founded in 2019 with a mission to create innovative and compelling marketing campaigns that inspire and engage Chobani's consumers.
Chobani Creative is a team of creatives, including designers, writers, photographers, and videographers. The team works closely with the Chobani marketing department to develop and execute creative and strategic campaigns across various marketing channels, including social media, print, and digital advertising.
One of the key objectives of Chobani Creative is to highlight the values and mission of Chobani, which is to make good food accessible to everyone. The agency aims to create campaigns that showcase the freshness and quality of Chobani's products while also connecting with consumers on a deeper level.
Chobani Creative has produced several successful campaigns over the years, including the "Real Love Stories" campaign, which features real people telling their stories of how Chobani has played a role in their lives. The agency has also worked on creating unique packaging designs and experiential marketing campaigns that leave a lasting impression on consumers.
Overall, Chobani Creative is a dynamic and talented creative force within the Chobani organization, driving innovation and creativity in their marketing campaigns while also staying true to Chobani's mission and values.
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Frequently Asked Questions about chobani creative
We produce yogurt, oatmilk, and dairy and non-dairy creamers. Chobani yogurt is America's No. 1 yogurt brand. Chobani uses food as a force for good in the world - putting humanity first in everything we do.
Chobani Reviews FAQs
Is Chobani a good company to work for? Chobani has an overall rating of 4.0 out of 5, based on over 313 reviews left anonymously by employees. 81% of employees would recommend working at Chobani to a friend and 85% have a positive outlook for the business.
Ulukaya said the name Chobani comes from the Greek word chopani, which means shepherd in multiple countries near where he grew up. “Shepherd is a very pure word,” he said. Ulukaya associates the word with the term “shepherd's gift,” which means a gift given without expecting anything in return, he said.
New Berlin, New York, United StatesChobani / Place foundedNew Berlin is a town in Chenango County, central New York, United States. The population was 2,682 at the 2010 census. The town contains the village of New Berlin. The town is at the eastern border of the county and is northeast of Norwich. Wikipedia
Good nutrition and probiotics in one package
Yogurt is a natural source of probiotics. Chobani® yogurts specifically contain live and active cultures - S. Thermophilus, L. Bulgaricus, L.
The recipe for Chobani is thicker and creamier than regular yogurt, with twice the protein and none of the preservatives and artificial flavors found in conventional yogurt.
Our energetic work environment is a culmination of diverse backgrounds and cultures. Since the beginning, we've focused on fostering tight-knit teams that feed off innovation and creativity. We believe that when you're comfortable being yourself and truly love what you do, amazing things can happen.
Chobani's offerings were affordable and had less sugar, but still enough to satisfy American tastes. But most importantly, Chobani pushed the protein messaging hard, and became seen as a healthier choice than all the other sugar-laden yogurt brands.
Four observations about Chobani's achievement:
It's thicker, which makes it have a richer, creamier texture. With the same amount of calories, it usually has twice the protein, half the sugar, and half the carbs as regular yogurt.
Hamdi Ulukaya
Hamdi Ulukaya (born 26 October 1972) is a Turkish billionaire businessman, activist, and philanthropist of Kurdish ethnicity based in the United States. Ulukaya is the owner, founder, chairman, and chief executive officer of Chobani, the #1-selling strained yogurt brand in the US.
Chobani, founded by Hamdi Ulukaya, has become the bestselling yogurt in the U.S., netting more than $1 billion in annual sales.
More recently, Chobani started positioning itself as a wellness company taking into account nutritional, social and environmental factors. It has widened its brand statement and defined its overarching vision as: “To make universal wellness happen sooner using food as a force of good”.