Preparation H is a company that specializes in producing products for the temporary relief of hemorrhoid symptoms. The company, which is based in the United States, was first established in 1935 as a...
Preparation H TV Spot, 'Bus' is a highly engaging and comical advertisement that highlights the effectiveness of the Preparation H product in treating hemorrhoids. The TV spot begins with a group of commuters waiting at a bus stop, with one individual, a middle-aged man, describing the discomfort he experiences due to his hemorrhoids. As the bus arrives, the man tries to board, but struggles to climb the steps, much to the amusement of his fellow passengers.
However, as soon as the man takes a seat, a miraculous transformation takes place. He sits back with a smile of relief on his face, as the camera zooms in on the Preparation H product he is holding. The tagline "Soothes on contact" flashes on the screen, emphasizing the immediate relief and comfort the product provides.
The humor, mixed with straightforward messaging, captures the attention of the audience and offers a refreshing and engaging take on a sensitive medical issue. The advertisement chooses to break the taboo, and encourage people to feel comfortable addressing health issues, without shame or embarrassment.
The Preparation H TV Spot, 'Bus' uses humor to raise awareness and destigmatize hemorrhoids, while providing an effective solution to the common ailment. The advertisement delivers an important message with creativity, comedy, and authenticity, making it not only entertaining but informative.
Preparation H TV commercial - Bus produced for Preparation H was first shown on television on February 5, 2013.
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