A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.

iSpot Leadership

• Sean Muller. Founder & CEO.
• John McCloskey. Chief Revenue Officer.
• Dan Karr. Chief Financial Officer.
• Cassandra Arora. Chief Marketing Officer.
• Nick Aluia. Chief Product Officer.
• Mark Myers. Chief Commercial Officer.
• Peter Daboll. Chief Strategy & Insights Officer.
• Mark Schliemann. Chief Information Security Officer.

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

iSpot.tv is headquartered in Bellevue, 15831 NE 8th Street Suite 100, United States, and has 3 office locations.

Six Essential Tips for Creating a TV Ad

1. 1.1 Get a great script.
2. 1.2 Consider the people carefully.
3. 1.3 Represent your brand as clearly as possible.
4. 1.4 Stay simple.
5. 1.5 Maintain your theme.
6. 1.6 Always use a call to action.

Spot advertising is the most commonly used form of paid-for-advertising on Commercial Radio. Spot airtime can be bought across different day parts and days of the week depending on the objectives of your campaign.

2012 Founded in 2012, iSpot has offices in New York City, Los Angeles and Tel Aviv, in addition to its headquarters in the Crossroads area of Bellevue, Wash.

Sean Muller is a veteran entrepreneur and thought leader in TV and advertising measurement. Sean is the CEO of iSpot.tv, the real-time TV ad measurement and attribution company he founded in 2012.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

GRPs (Gross Rating Points) measure the size of an audience reached by a program and/ or schedule. It is the percentage of the target audience reached by a TV ad, multiplied by the frequency of its exposure during the schedule.

A commercial producer is a professional who develops and creates commercials for advertising purposes. These professionals typically have excellent skills in creativity, film production and project management.

The definition of advertising is an industry used to call the attention of the public to something, typically a product or service. The definition of advertisement is the means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales.