What the TiVo TV commercial - How We Win is about.

Title: TiVo TV Spot, 'How We Win' Featuring Tony Gonzalez

Introduction:TiVo, a leading provider of entertainment technology and services, launched a captivating television spot titled 'How We Win.' This commercial features former professional football player Tony Gonzalez, who seamlessly blends his passion for the game with the power of TiVo's innovative features. With a focus on personalization, convenience, and enhancing the overall entertainment experience, the TV spot showcases how TiVo empowers viewers to take control of their entertainment choices.

Body:

1. Setting the Stage:The commercial opens with a dynamic shot of a packed football stadium, capturing the excitement and energy of the game. The camera then zooms in on Tony Gonzalez, adorned in his full football gear, standing at the center of the field.

2. Tony Gonzalez's Journey:As the camera pans across Tony Gonzalez, he starts to reminisce about his incredible career as a tight end, highlighting some of his most memorable plays and achievements. He mentions how the right information and strategy always played a crucial role in his victories on the field.

3. Enter TiVo:Tony Gonzalez reveals that despite retiring from professional football, his passion for winning never fades. He introduces TiVo as the ultimate game-changer, with its advanced capabilities to enhance the viewing experience for every viewer.

4. Personalized Entertainment Experience:The commercial delves into TiVo's key features, emphasizing the importance of personalization. It highlights how TiVo allows users to curate their favorite shows, movies, and sports events all in one place. Viewers can customize their entertainment options, creating a truly tailored experience.

5. Seamless Control:Next, the TV spot showcases TiVo's powerful search function, demonstrating how users can effortlessly find content across various streaming platforms, cable networks, and on-demand services. With just a few clicks, viewers can access a vast array of entertainment options, bringing convenience to their fingertips.

6. Enhanced Sports Experience:Tony Gonzalez, an authority on football, expresses his excitement over TiVo's sports-centric features. He explains how TiVo provides instant replays, game analysis, and advanced player tracking, allowing fans to dissect every play, just like the pros. By sharing his own enthusiasm for TiVo, Gonzalez ignites excitement among sports enthusiasts.

7. The Winning Combination:The commercial concludes with Tony Gonzalez encouraging viewers to join him and embrace the TiVo experience. As the camera zooms out from the field, the screen fades to a TiVo logo, accompanied by the slogan: "How we win."

Conclusion:

TiVo's TV Spot, 'How We Win' featuring Tony Gonzalez, effectively showcases the brand's commitment to personalizing and enhancing the entertainment experience for viewers. By incorporating a football legend like Gonzalez, TiVo leverages his expertise and passion for the game to inspire users to take control of their entertainment choices. Through its innovative features, TiVo allows users to curate their favorite content, access a wide range of options, and enjoy an immersive sports experience. This TV spot serves as a lively invitation for viewers to embrace the TiVo experience and discover how they too can win in the realm of entertainment.

TiVo TV commercial - How We Win produced for TiVo was first shown on television on September 1, 2021.