Autotrader is a well-known online platform for buying and selling new and used cars. The company was founded in 1997 and has since become one of the most popular websites for car enthusiasts and regul...
Autotrader's latest TV spot, 'Only One Reason: Refrigerator Joke' featuring Kenan Thompson, is a humorous commercial that aims to showcase the ease and convenience of using Autotrader to find the perfect car. The ad opens with Kenan Thompson, a famous comedian and actor, standing in front of a refrigerator, holding a carton of milk. He quips that he has only one reason why he chose the refrigerator he is standing in front of - because it tells jokes. To prove his point, he opens the refrigerator door and the refrigerator delivers a cheesy joke that gets a laugh out of Kenan.
With the tone for the TV spot set, the commercial then transitions into explaining how easy it is to find the perfect car on Autotrader. Kenan highlights that people should have more than one reason for choosing their car. And with Autotrader's inventory, people can easily find the car that suits them best, whether they're looking for a compact car or an SUV, a car with specific features or one with a certain color.
The commercial ends with Kenan Thompson standing next to a car provided by Autotrader, that is equipped with automated features that make the car stand out. He says that with Autotrader, you can have as many reasons as you want to choose the perfect car. The use of humor with the "refrigerator joke" and the well-known comedian Kenan Thompson helps make the ad memorable and entertaining, while also effectively getting the intended message across to the audience.
Overall, Autotrader's TV spot, 'Only One Reason: Refrigerator Joke' Featuring Kenan Thompson, is a clever and engaging ad that showcases the convenience of using Autotrader to find the perfect car, while also adding a touch of comedy to lighten the mood.
Autotrader TV commercial - Only One Reason: Refrigerator Joke produced for Autotrader was first shown on television on October 31, 2021.
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