What the CME Group TV commercial - Going Global Feat. Brittany Lincicome, Richard Branson is about.

CME Group's TV Spot, 'Going Global' features two prominent figures: Olympic Gold medalist, Brittany Lincicome and the founder of Virgin Group, Richard Branson. The advertisement highlights CME Group's commitment to facilitating global trade through its futures and options trading platform.

In the TV spot, we see Lincicome and Branson interact with each other while discussing the importance of global trade and the role that CME Group plays in facilitating it. Lincicome, who is a professional golfer and a four-time winner on the LPGA Tour, emphasizes how her sport has taken her to different parts of the world, and how trade is key to such global interactions. She promptly introduces Richard Branson, who is a highly respected entrepreneur with a global business empire, as someone who understands the importance of global trade.

Branson highlights how CME Group's futures and options trading platform has empowered businesses around the world to manage their risks and seize opportunities, creating a level playing field for firms of all sizes, and leading to greater economic prosperity. The advertisement concludes with the tagline, "Trade Global. Trade CME Group".

The TV spot is highly effective in communicating CME Group's message of global trade, and how it is committed to creating a better future by bringing people and businesses together. With the involvement of two recognizable figures like Brittany Lincicome and Richard Branson, the advertisement is able to capture the viewer's attention and convey the message in a relatable and engaging manner. Overall, the CME Group TV Spot, 'Going Global' is an excellent portrayal of CME Group's commitment to global trade, and how it supports businesses of all sizes in pursuing their global ambitions.

CME Group TV commercial - Going Global Feat. Brittany Lincicome, Richard Branson produced for CME Group was first shown on television on October 2, 2013.