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Identigene TV commercial - Paternity Questions
Identigene

Identigene: Overview and HistoryIdentigene is a company that specializes in DNA testing and paternity testing services. The company is headquartered in Salt Lake City, Utah and was founded in 1993. It...

What the Identigene TV commercial - Paternity Questions is about.

Identigene TV commercial - Paternity Questions

Identigene is a company that specializes in providing DNA testing services. They offer a range of DNA testing options, including paternity tests, ancestry tests, and DNA testing for immigration purposes. Their TV spot, 'Paternity Questions', is an advertisement that highlights their paternity testing services.

The ad begins with a man named Chris sitting on his couch, looking at a picture of a young girl, presumably his daughter. He is anxious and uncertain, wondering if he really is her father. The camera then zooms in on a home paternity testing kit from Identigene lying on the coffee table next to him. Chris picks up the kit and starts filling out the paperwork, clearly nervous.

The next scene shows a flashback of Chris and his ex-girlfriend arguing. She accuses him of not being the father of their child, and he looks guilt-ridden and shocked. The camera then cuts back to the present, with Chris preparing to take the test.

The final scene is of Chris and his ex-girlfriend sitting in a car, presumably after receiving the results from Identigene. She says to him, "I am so sorry. You have always been her father." Chris looks relieved and emotional, and the ad ends with the Identigene logo and a voice-over saying, "Get the answer you want with Identigene."

Overall, the TV spot 'Paternity Questions' is a powerful ad that highlights the emotional impact of paternity questions. It shows how DNA testing can provide answers and peace of mind, and how Identigene's services can help families in need.

Identigene TV commercial - Paternity Questions produced for Identigene was first shown on television on September 20, 2012.

Frequently Asked Questions about identigene tv spot, 'paternity questions'

America's number 1 retail paternity test brand with over 20 years of experience. 100% accurate.

Then to collect a DNA sample just rub the swab inside your cheek for about 15 to 20 seconds. Finally put the paperwork and samples into the postage-paid envelope. And then drop it in any mailbox.

One of the DNA markers checked by the lab during paternity testing is the “Amelogenin,” or sex gene. On a report, this shows as XX for female, and XY for male. This is a useful process for a variety of reasons.

For standard paternity DNA testing, once ALL the samples have been received at the laboratory, the results are typically available in 3 to 5 working days*. Paternity For Life aims to have your results back to you as soon as possible.

False Positives The party seeking to establish paternity can also manipulate a test into giving a false positive. They can submit a sample from one of the alleged father's known relatives, such as the man's biological children or a niece, nephew, or grandchild.

Defective Test Kits or Components The components of the DNA test could be defective. A defect in any component of the DNA test could result in a false-positive or a false-negative result.

AlphaBiolabs DNA Paternity Test AlphaBiolabs promises 100% accuracy in its paternity DNA test results, obtained in ISO-accredited DNA laboratories, which aims to meet “the very highest international quality standards,” according to the accrediting agency.

While blood samples can also be used, blood draws are more intrusive and less convenient. Also, because a person's DNA is the same in cells that line the cheeks and in blood cells, a cheek swab is just as accurate as a blood test.

If the tested man is the biological father of the child then he is expected to match all or all but one (or in very cases all but two) of the child's paternal markers. If three or more tests are observed where there is no matching DNA marker between the tested man and child then this result excludes him from paternity.

Paternity testing based on DNA has become the most accepted method for proof of biological relationship. Since half a person's DNA is inherited from the mother and the other half from the father, comparison of DNA sequences can identify parentage.

Even though paternity tests can be wrong in a small number of cases, DNA testing is considered highly reliable. If you suspect that the paternity test was tampered with or is incorrect, request a second test. You may be required to pay for the second test.

Bad testing protocols can give false positives in as many as 1.1% of tests, far higher than the 0.001% error rate touted by labs. The party seeking to establish paternity can also manipulate a test into giving a false positive.

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