About Beats AudioBeats Audio, also known as Beats by Dre, is a leading audio brand that was founded in 2006 by Dr. Dre (Andre Young) and Jimmy Iovine. The company gained popularity for its high-qualit...
In the Beats Audio PowerBeats2 Wireless TV Spot, 'Ohana,' featuring Marcus Mariota, we see an inspiring story of family and hard work.
The advertisement starts with Mariota, a quarterback for the Tennessee Titans, jogging through his hometown of Honolulu, Hawaii. He is wearing the PowerBeats2 Wireless headphones and the viewer can hear his breathing, a beat, and snippets of his thoughts, inspiring the viewer with a sense of determination and focus.
As Mariota jogs, he passes numerous obstacles in his journey - uphill climbs, rocky terrain, and other hurdles that represent the obstacles we all face in life. Despite the challenges, Mariota remains focussed and perseveres.
At the end of his run, Mariota arrives at a park, where he is greeted by his family. His younger brother, with whom he shares a deep bond, joins him for a training session. The two of them sweat it out, running, jumping, and giving it their all.
Throughout this training session, the viewer can see the PowerBeats2 Wireless headphones in action - they don't just deliver crystal clear sound quality, but they also stay firmly in place even during the most intense workouts.
The TV spot ends with Mariota and his brother chest-bumping, a sign of the deep bond and support they share. The tagline ‘Ohana’ appears on the screen, emphasizing the importance of family and community in achieving one's goals.
The Beats Audio PowerBeats2 Wireless TV Spot, 'Ohana,' Featuring Marcus Mariota, celebrates the power of family and hard work, inspiring viewers to overcome challenges and reach their full potential.
Beats Audio PowerBeats2 Wireless TV commercial - Ohana produced for Beats Audio was first shown on television on April 29, 2015.
"River" by Leon Bridges - Overview
"River" is a song by American soul singer Leon Bridges, released as the tenth and final track on his debut album, "Coming Home" in 2015. The song was written by Bridges and produced by Josh Block and Austin Jenkins of the band White Denim.
Meaning and Inspiration behind the Song
The song is about Bridges' personal spiritual experience and his desire for forgiveness after a period of depression in his life. In an interview with NPR, Bridges said, "My goal was to write a song about my personal spiritual experience. It was written during a time of real depression in my life , and I recall sitting in my garage trying to write a song that was honest and true. I remember wanting to be cleansed, wanting to be forgiven for my sins."
Lyrics and Style
The song features a gospel-like sound and is characterized by Bridges' soulful voice and a choir of backing vocalists. The lyrics speak of a man who has sinned and asks for forgiveness , acknowledging his mistakes and seeking redemption.
Reception and Awards
"River" has received critical acclaim and was nominated for the Grammy Award for Best Music Video in 2017. The song has also been featured in various TV shows and commercials, including HBO's "Big Little Lies."
Overall, "River" is a powerful and emotional song that showcases Bridges' soulful voice and his ability to infuse his music with deep meaning and spirituality.
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Haworth Marketing & Media is a leading advertising and marketing agency based in Minneapolis, Minnesota. The company was founded in 1970 by Tom Haworth and has since grown to become a nationally recog...