What the Ram Promaster TV commercial - Key to the City is about.

Ram Promaster, the commercial vehicle division of Fiat Chrysler Automobiles, released a new TV spot called 'Key to the City'. The ad showcases the capabilities of the Ram Promaster's city-friendly size and features while telling a story about a locksmith.

The ad opens with a locksmith driving around a busy city, looking for a parking spot. He finally spots a space, but it's too small for his van. Suddenly, he comes across a Ram Promaster that easily fits into the spot with room to spare. The locksmith looks at the Ram Promaster in awe and tries to figure out how it could fit into such a small space.

The ad then goes on to highlight the various features of the Ram Promaster, such as its low load floor and 90-degree vertical walls, which make it easy to load and unload cargo. The ad also showcases the Promaster's impressive 280 horsepower engine and its ability to navigate tight city streets with ease.

The locksmith then finally gets his key to the city, which is a small replica of a cityscape attached to a keychain. The ad ends with the Ram Promaster driving off into the sunset, leaving the locksmith with a newfound appreciation for the capabilities of this versatile commercial vehicle.

The 'Key to the City' TV spot is a great example of how Ram Promaster is using clever storytelling and relatable scenarios to showcase the features of its vehicles. The ad effectively captures the attention of the viewers, highlighting how the Ram Promaster can make the job of a locksmith, or anyone who needs a reliable and versatile commercial vehicle for their business, much easier and more efficient.

Ram Promaster TV commercial - Key to the City produced for Ram Commercial was first shown on television on December 28, 2013.