Acura Company OverviewAcura is a luxury automotive brand that is owned by the Honda Motor Company. It was created in 1986, making it one of the youngest luxury brands in the market. Acura's headquarte...
In 2017, the Acura MDX made a dazzling appearance on television screens across the nation in a captivating TV spot aptly titled 'Focus.' Set to the infectious beats of the song "Wow" by Beck, this commercial aimed to showcase the remarkable features and performance of the Acura MDX.
The commercial opens with a stunning shot of the sleek and luxurious Acura MDX, standing out effortlessly amidst a backdrop of bustling city lights. As the camera pans, we are introduced to the driver, who is focused and determined, ready to take on any challenge.
Beck's energetic track "Wow" begins to play, perfectly complementing the allure and excitement of the Acura MDX. With its catchy melody and pulsating rhythm, the song drives the commercial forward, highlighting the car's dynamic presence on the road.
Interspersed with shots of the Acura MDX effortlessly navigating through busy streets and scenic landscapes, the TV spot captures the essence of the vehicle's performance and versatility. Every turn and acceleration is executed with precision and control, reflecting the driver's unwavering focus and confidence.
The commercial also showcases the luxurious interior of the Acura MDX, with its spacious cabin and state-of-the-art features. Passengers are seen enjoying the comfortable ride, immersed in technology and entertainment. The spot highlights the MDX's advanced safety features, highlighting its commitment to keep both driver and passengers secure on every journey.
As the commercial reaches its climax, the Acura MDX glides to a halt, capturing the attention of everyone around. The driver steps out, revealing a look of satisfaction and accomplishment. The tagline "Acura MDX: Focus on your drive" flashes across the screen, leaving viewers with a lasting impression of the car's ability to enhance their driving experience.
The 2017 Acura MDX TV spot, 'Focus,' showcases not just the impressive performance and technology of the car but also the indomitable spirit and focus of its driver. With Beck's pulsating hit "Wow" as the soundtrack, this commercial leaves viewers not just in awe of the Acura MDX but also inspired to focus on their own drive, both on the road and in life.
2017 Acura MDX TV commercial - Focus produced for Acura was first shown on television on September 4, 2016.
"Wow" by Beck"Wow" is a song by American musician Beck ), released as the second single from his thirteenth studio album ), Colors. The song was released on June 2, 2016, and has since been streamed over 20 million times worldwide. The song features a trap beat and has been described as "infectious" and "funky". The music video for the song was directed by Grady Hall and Beck himself, and features psychedelic visuals and kaleidoscopic imagery. The lyrics of the song are minimalistic and playful, with lines like "Standing on the lawn doing jiu-jitsu, Girl in a bikini with the Lamborghini shih-tzu". "Wow" has been well-received by both fans and critics, with many praising Beck's ability to experiment with different genres and sounds.
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