The agency's rationale for the brand strategy was defined as: "He is a man rich in stories and experiences, much the way the audience hopes to be in the future.

His catchphrase - "I don't always drink beer. But when I do, I prefer Dos Equis" - has worked its way into Internet culture. But his reign is ending.

Besides sales, the most telling metric of success for the campaign was in the public's willingness to not only tolerate the ads but to actively seek them out. Search YouTube for the ads, and you might not even see entries from Dos Equis or Euro RSCG, the marketing company responsible for the Man's birth.

Jonathan Goldsmith the most interesting man in the world! … and his real name is Jonathan Goldsmith. Originally featured in a small number of ads by an agency called EuroRSCG, New York, Goldsmith had small parts in shows and movies throughout his career.

The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.

actor Fernando Lamas Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him.

At the beginning of the Dos Equis journey the beer was first named Siglo XX which stands for 20th century. The name Dos Equis later came about from the roman numeral for twenty, which is XX. Dos Equis has now been available in the United states since 1983 when it was first imported from Mexico.

Dos equis dos aquis toseki's beer and now you know.

How to Be More Interesting

1. Be Curious and Ask Lots of Questions.
2. Be Open to New Experiences and Meeting New People.
3. Be a Good Storyteller.
4. Talk About Things That Interest You Even If They Are Not Mainstream.
5. Be Yourself, Quirks and All.
6. Share Your Thoughts and Opinions Honestly and Openly.

How to Be the Most Interesting Person in the Room

1. To be interesting, be interested.
2. Stop talking and listen.
3. Ask good questions.
4. Be generous.
5. Be inclusive.
6. Make others feel important.
7. Tell good stories.
8. Do the unexpected.

Dos Equis® Lager Especial is a golden pilsner-style beer made from water and the choicest hops. With a balanced composition and a smooth, clean finish, it's the party guest who is always invited and never overstays his welcome. A golden pilsner style beer with a nuanced blend of malts, spices and earth tones.

What does Dos Equis taste like? Dos Equis Lager has a unique flavor that includes light caramel and malt but no hoppiness, resulting in a flavor profile that includes a touch of sweetness and only a mild bitterness.