Monster.com is one of the world's leading career sites, dedicated to connecting job seekers with employment opportunities. Founded in 1994, the company has established a reputation for providing a vas...
The Monster.com TV spot titled "Scribe" is a 30-second advertisement that was released to promote the well-known job-seeking platform. The advertisement features a writer, busy at his desk typing away while trying to come up with the perfect cover letter to impress his future employer.
As the writer is struggling to articulate his thoughts, a monstrous creature suddenly appears behind him, hovering over his shoulder. Startled by the creature's sudden appearance and ominous presence, the writer tries to ignore it and continue with his work.
But the creature refuses to be ignored and begins to demand the writer's attention, growling and snarling in frustration. Despite the creature's intimidating appearance, the writer remains unfazed, and calmly continues typing.
As the writer continues to work, the creature slowly begins to transform into a less intimidating version of itself. The growls turn into purrs, and the writer eventually reaches over to pat the creature's head. In the end, the creature transforms into the Monster.com logo, signifying the platform's ability to help individuals find job opportunities that fit their skills and needs.
The ad is designed to highlight the challenges job seekers face when trying to write cover letters and find the perfect job opportunity. It encourages them to use Monster.com as a tool to help ease the process, and emphasizes that with Monster.com's help, job seekers can conquer any challenge they may face. Despite the scary-looking creature, the ad's message conveys that job-seeking should not be so daunting and that Monster.com can assist in this transition.
Monster.com TV commercial - Scribe produced for Monster.com was first shown on television on May 4, 2022.
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