American Red Cross television commercial 2018

What the American Red Cross TV commercial - Outside is about.

The American Red Cross is a renowned organization that provides assistance to people affected by natural disasters, emergencies, and other crises. Its TV spot titled 'Outside' is a captivating yet realistic depiction of how the organization's volunteers brave tough conditions to help people in need.

The TV spot begins with a shot of a Red Cross volunteer pulling the organization's iconic emergency response vehicle out of a garage. The volunteer then drives through the dark rainy night, navigating through flooded streets, and finally reaching a disaster-struck area.

There, the volunteer comes across a woman and her kid, both of whom have lost their home and are stranded outside amidst the harsh weather conditions. The volunteer quickly jumps into action, providing warm blankets and refreshments to the mother and child, and offering comforting words to calm them down.

As the rain and wind batter the scene, the camera pans out to show other volunteers operating in the background, setting up tents and providing medical assistance to people affected by the disaster. The American Red Cross TV spot successfully showcases the dedication and bravery of these volunteers to help people in times of need.

The 'Outside' TV spot captures the essence of the American Red Cross's humanitarian work and urges viewers to support the organization by making donations or volunteering their time. The TV spot is a poignant reminder that even in harsh conditions, American Red Cross volunteers continue to put themselves on the line to help those affected by disasters and emergencies.

American Red Cross TV commercial - Outside produced for American Red Cross was first shown on television on December 6, 2018.