What is Gilt?Gilt is an online shopping and lifestyle brand that offers its customers access to unique and high-end products at discounted prices. The company was founded in 2007 by Kevin P Ryan, Alex...
Gilt is a popular online shopping destination that offers its members access to designer fashion and accessories at discounted prices. To promote its brand and attract new members, Gilt released a TV spot titled 'Coveted Designers.'
The TV spot showcases the sleek and luxurious world of fashion, starting with a model walking out onto a runway and strutting her stuff in front of a large audience. As she walks down the runway, the models seamlessly transition into stunning and sophisticated pieces from renowned designers such as Valentino, Alexander McQueen, and Marc Jacobs.
The focus then shifts to behind the scenes, where viewers see the fashion experts and stylists working hard, preparing for the model's runway appearance. The designers themselves are also showcased, with close-up shots of their works and their faces.
Throughout the TV spot, the narrator speaks, extolling the brilliance and artistry of these designers, and highlighting Gilt's unique position in making these designs affordable to a broad audience.
The message that comes across is clear: Gilt offers its members an exclusive look at fashionable and sophisticated designer clothes and accessories without having to break the bank. With high-quality and attention to detail let Gilt helps you step into the world of luxurious fashion effortlessly.
The 'Coveted Designers' TV spot is a great example of how a brand can showcase their products while also reinforcing their message of exclusivity and affordability. Through this visually stunning and creative advertisement, Gilt has successfully promoted its brand and attracted new members.
Gilt TV commercial - Coveted Designers produced for Gilt was first shown on television on June 3, 2019.
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