What the VISA Checkout TV commercial - Nutcracker is about.

VISA Checkout released a TV spot titled 'Nutcracker', which featured world-renowned ballerina Maria Kochetkova. The advertisement showcased the ease of making secure online payments with VISA Checkout.

In the TV spot, we see Maria Kochetkova performing in a Nutcracker-themed ballet production. As she dances, the stage transforms into an online shopping portal. Maria quickly and seamlessly makes a purchase using VISA Checkout, highlighting how effortless and secure the transaction process can be.

The advertisement effectively uses Maria's graceful movements to showcase the simple and elegant nature of VISA Checkout. It is a clever way of demonstrating the ease of online payments, as ballet requires discipline, focus, and precision – all qualities that VISA Checkout embodies.

The spot also encourages viewers to sign up for VISA Checkout to enjoy the convenience and security of fast online payments. The Nutcracker themed production is a perfect complement to a campaign aimed at the holiday shopping season, implying that online shopping is as effortless and magical as a ballet dance.

Overall, the 'Nutcracker' advertisement featuring Maria Kochetkova is a perfect representation of VISA Checkout's simplicity, ease of use and security. The spot is well-choreographed, visually stunning, and persuasively features Maria’s skill as a sophisticated and accomplished ballerina, creating a lasting impression on viewers.

VISA Checkout TV commercial - Nutcracker produced for VISA was first shown on television on November 3, 2014.