What the American Express Serve TV commercial - Wilson is about.

In the American Express Serve TV spot titled 'Wilson,' we are presented with a heartwarming and relatable story that captures the essence of human connection and the power of friendship.

The ad begins with a young boy, named Wilson, living in a bustling city. Wilson, like many city dwellers, is constantly surrounded by people, yet he feels disconnected from everyone around him. He longs for a genuine connection, someone who truly sees him and understands him.

One day, as Wilson walks through the streets, he stumbles upon a group of people laughing and enjoying the company of one another. He is drawn to their infectious joy and the genuine connection they share. Intrigued, Wilson decides to join them and experience the camaraderie for himself.

As he becomes part of the group, he discovers that they have something in common - they all use American Express Serve. Through their conversations, Wilson learns that Serve is not just a financial tool; it's a platform that provides the confidence and convenience to keep up with their fast-paced lives. But more than that, Serve enables them to connect with others, to create memories and forge meaningful relationships.

Over time, Wilson becomes an integral part of this group, forming deep bonds with the individuals he had once yearned to connect with. The TV spot beautifully captures their shared experiences - from exploring the city's hidden gems to celebrating special moments together. Each interaction serves as a reminder that with Serve, it's not just about the financial transactions; it's about the shared experiences and the connections made along the way.

The 'Wilson' TV spot ends with a poignant scene in which Wilson sits with his newfound friends, laughing and enjoying each other's company. As the screen fades to black, a message appears: "American Express Serve. More than just a card. It's a way to connect."

Through 'Wilson,' American Express Serve highlights the transformative power of shared experiences and the genuine connections that can be formed through their financial platform. It reminds us that in a fast-paced world, it's the connections we make that truly enrich our lives and bring us happiness.

American Express Serve TV commercial - Wilson produced for American Express was first shown on television on April 30, 2014.