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Advertisers of the Owens Corning EcoTouch Insulation TV Spot, 'DIY Frustrations'

Owens Corning EcoTouch Insulation TV commercial - DIY Frustrations
Owens Corning

Owens Corning is a global company that specializes in the production and distribution of building materials and composites. With a history dating back over 80 years, Owens Corning has established itse...

What the Owens Corning EcoTouch Insulation TV commercial - DIY Frustrations is about.

Owens Corning EcoTouch Insulation TV commercial - DIY Frustrations

Title: Owens Corning EcoTouch Insulation TV Spot: 'DIY Frustrations'

Introduction:In a world where DIY projects have become increasingly popular, Owens Corning steps in with their innovative EcoTouch Insulation to tackle frustrating home improvement challenges. This TV spot highlights the common frustrations faced by DIY enthusiasts and showcases how Owens Corning's product can transform these challenges into successful projects. With a touch of humor and relatability, the commercial captures the attention of viewers and leaves them eager to explore the benefits of EcoTouch Insulation.

Scene 1: The Frustration BeginsThe advertisement opens with a homeowner standing in the attic, surrounded by scattered tools and worn-out cardboard boxes. His facial expression reveals a mix of exhaustion and frustration as he surveys the chaotic scene. Soft background music emphasizes the tension building up.

Voiceover (V.O.): "Ready to tackle that DIY home insulation project?"

Scene 2: The Failed AttemptsQuick cuts showcase a series of amusing DIY fails. The protagonist attempts to handle insulation rolls that are too large, resulting in awkward struggles and comedic mishaps. He tries to squeeze into tight spaces, only to get stuck and wiggle out embarrassingly. Each attempt brings a new challenge, leaving the viewer both sympathetic and entertained.

Voiceover (V.O.): "We've all been there. DIY projects can be more frustrating than fun."

Scene 3: Introducing EcoTouch InsulationAs the protagonist sits amidst the chaos, there is a sudden shift in tone. A ray of light pierces through the attic's window, illuminating a neatly organized stack of Owens Corning EcoTouch Insulation rolls nearby. The camera pans towards them, highlighting their vibrant packaging and the EcoTouch branding.

Voiceover (V.O.): "Introducing Owens Corning EcoTouch Insulation."

Scene 4: Easy and Efficient ApplicationThe atmosphere changes dramatically, and the previously frustrated homeowner is filled with newfound confidence. With smooth transitions, the commercial demonstrates how easily the EcoTouch Insulation can be unrolled, spread, and installed, neatly fitting into all the necessary spaces.

Voiceover (V.O.): "EcoTouch Insulation, designed with DIY-ers in mind. It's engineered for effortless installation."

Scene 5: The Benefits UnveiledCutting-edge graphics and images highlight the benefits of EcoTouch Insulation. Viewers learn about its energy efficiency, noise reduction, and environmental friendliness. Statistics and testimonials flash across the screen, further reinforcing the product's quality and effectiveness.

Voiceover (V.O.): "Save on energy bills. Enjoy a quieter home. And make a positive impact on the environment."

Scene 6: The DIY HeroThe commercial concludes with the protagonist confidently finishing his insulation project, a bright smile on his face. He stands tall in his attic, surrounded by neatly installed EcoTouch Insulation and basks in the satisfaction of a job well-done. The camera pulls back, revealing a beautifully insulated attic that reflects the homeowner's accomplishment.

Voiceover (V.O.): "Owens Corning EcoTouch Insulation - the DIY hero you've been waiting for."

Closing:The screen fades to black as the Owens Corning logo and product information appear. Viewers are encouraged to visit the website or contact local retailers for more information and to discover how EcoTouch Insulation can transform their own DIY projects.

Disclaimer: This is a fictional description of a TV spot for Owens Corning EcoTouch Insulation. The actual commercial may differ in content and execution.

Owens Corning EcoTouch Insulation TV commercial - DIY Frustrations produced for Owens Corning was first shown on television on September 8, 2013.

Frequently Asked Questions about owens corning ecotouch insulation tv spot, 'diy frustrations'

Owens Corning PINK® Insulation To stand out from other fiberglass manufacturers, Owens Corning started placing red dye to the naturally tan insulation. In 1985, the company trademarked PINK, which became an effective marketing tool that was launched in 1956. Owens Corning adopted the Pink Panther as their official mascot in 1980.

Owens Corning, one of the largest fiberglass manufacturers, made their's pink because their mascot is the pink panther. Other manufacturers offer yellow and green insulation.

1947: Owens Corning invented the Pre-Forming Process for making FRP parts. The first commercial product made using pre-forming was the Eames one-piece FRP chair. 1945: Owens Corning worked with William Stout to develop the Stout-Scarab automobile: the first automobile with an FRP body.

With its ease of installation and environmental benefits, pink insulation is a great choice for anyone looking to make their home more energy-efficient and comfortable.

Fiberglass insulation is easy for air to move through and it loses a high percentage of its R-value when it gets water into it. As you know, water is bound to appear in a basement at some point so utilizing fiberglass insulation doesn't make logical sense.

Known as America's Crystal City, Corning has long been at the forefront of all things glass, from innovative technology and science (think light bulbs for Thomas Edison, and modern wonders like fiber optics and Gorilla Glass) to the remarkable creations found at The Corning Museum of Glass, the world's largest museum ...

Owens Corning shingles are well known for their high quality because of the materials that are used and the process by which they are made. The shingles are layered with: Patented Fiberglas, which protects against the elements, and has a class A fire resistance rating.

In general, the color of insulation doesn't equal better performance over another color.

Pink fiberglass insulation effectively keeps homes warm in the winter and cool during the summer. But it does not come without a price. The material could trigger asthma, bronchitis, and eye irritation. Moreover, it could cause itchiness and skin irritation.

Fiberglass traps allergens, dust, and moisture that can lead to mold growth. Think of your fiberglass insulation like a furnace filter. As air moves through it, that furnace filter traps all of the dirt, allergens, and dust that moves through it.

Fiberglass batt insulation does have some drawbacks. They can be itchy and irritating to handle, and inhaling the fibers can cause respiratory problems. It's important to wear protective clothing and a mask when handling and installing fiberglass batts.

Corning helped a young inventor named Thomas Edison make his electric light a commercial success by producing the first glass light bulbs in 1879. Corning later invented the “ribbon machine” in 1926, which enabled the mass production of light bulbs and continues to be used today for their production.

Videos

Watch Owens Corning EcoTouch Insulation TV Commercial, 'DIY Frustrations'

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Actors

Actors who starred in Owens Corning EcoTouch Insulation TV Spot, 'DIY Frustrations'

Evan Arnold photo
Agenices

Agenices of the Owens Corning EcoTouch Insulation TV Spot, 'DIY Frustrations'

Owens Corning EcoTouch Insulation TV commercial - DIY Frustrations
Doner

Doner is an American advertising agency that has been around since 1937. It has its headquarters in Southfield, Michigan and several other locations throughout the United States, as well as internatio...

Products

Products Advertised

Owens Corning EcoTouch Insulation
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