FWD.us is a 501(c)(4) advocacy organization based in the United States, with its headquarters located in Washington, D.C. The organization focuses on advocating for immigration and criminal justice re...
FWD.US is an organization that encourages immigration reform in the United States. They recently released a TV spot titled "Dayana," which focuses on the story of a young girl whose parents are both undocumented immigrants.
The spot begins with Dayana's parents dropping her off at school, and as she's walking to class, the narration starts. It explains that while Dayana's classmates are worried about typical childhood concerns, Dayana is dealing with a much more significant issue: the fear that her parents will be deported and forced to leave her behind.
As we see Dayana throughout her day, the narration continues, painting a picture of her life and the constant anxiety that comes with living as the child of undocumented immigrants. Despite this, we see glimpses of joy in her life, such as playing with her friends at recess.
The spot ends with a call to action, urging viewers to take action and support immigration reform. It's a powerful message that highlights the human impact of current immigration policies.
Overall, the "Dayana" TV spot is a poignant and emotional call to action, urging viewers to support change and help ensure that families like Dayana's can stay together.
FWD.US TV commercial - Dayana produced for FWD.US was first shown on television on June 10, 2014.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you: