Cottonelle is a popular American brand of toilet paper, which has been around since 1972. The company is owned by Kimberly-Clark, a global consumer goods company headquartered in Texas. Cottonelle off...
Cottonelle's DownThereCare: Overall Wellness is a TV spot that highlights the importance of taking care of our intimate areas. The ad aims to promote Cottonelle's line of personal hygiene products that cater specifically to the needs of these sensitive areas of the body.
The commercial begins with a shot of a woman standing in front of a mirror, looking worried. We hear her inner voice saying that she doesn't feel fresh and clean down there, and that this is affecting her overall well-being. The camera then zooms out to reveal that she is in a public bathroom, emphasizing that this is a relatable problem that many women face.
The ad then introduces Cottonelle's line of personal hygiene products, which includes flushable wipes and a gentle cleansing foam. The narrator emphasizes that these products are designed to respect the natural pH balance of the intimate areas, ensuring that women can feel clean and fresh all day.
The ad also features testimonies from real women who have tried Cottonelle's products and have seen a significant improvement in their intimate hygiene. These testimonials help to build trust and credibility for the brand, as viewers can see that other women have had positive experiences with the products.
Overall, the Cottonelle DownThereCare: Overall Wellness TV spot is a relatable ad that encourages women to take care of their intimate areas. The focus on overall wellness helps to target women who prioritize their health and self-care, while the inclusion of real testimonials adds authenticity to the campaign.
Cottonelle TV commercial - DownThereCare: Overall Wellness produced for Cottonelle was first shown on television on March 15, 2020.
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