What the Personal Capital TV commercial - Big Purchase is about.
Personal Capital is a financial services company that offers investment management, financial planning, and wealth management services to its clients. Their TV spot titled 'Big Purchase' emphasizes the importance of planning ahead before making major financial decisions or large purchases.
In the ad, we see a man who is about to make a big purchase. He could either spend his life savings on a brand new boat or use the money more wisely by investing it. The ad suggests that instead of making impulsive decisions during big moments, one should take the time to weigh their options and evaluate their financial goals.
The Personal Capital TV spot emphasizes how the company's financial technology can help clients track their spending, investments, and finances in one place. Personal Capital's platform enables clients to see the big picture of their financial situation, making it easier to plan and make better financial decisions that align with their long-term goals. By using Personal Capital's services, clients can better manage their finances and avoid making costly mistakes when making big purchases.
Overall, the 'Big Purchase' TV spot encourages viewers to take control of their finances and plan ahead before making big financial decisions. Whether it’s buying a boat or anything else, planning ahead with Personal Capital can help you make better financial decisions and ensure that your long-term financial health is secure.
Personal Capital TV commercial - Big Purchase produced for
Personal Capital
was first shown on television on March 27, 2017.
Frequently Asked Questions about personal capital tv spot, 'big purchase'
Personal Capital is a financial planning, money management, and investing app in one. It allows you to connect your accounts to the app's dashboard so you can monitor everything in one place. That includes bank accounts, credit cards, retirement accounts, investments, and any other financial account you have.
The answer is that Personal Capital doesn't make any money from its free financial app. Instead, their free financial app acts as a lead generator for them to contact those users who link more than $100,000 in investable assets. A portion of those contact will eventually become clients.
Editor's note: Empower acquired Personal Capital in 2020, and in Feb. 2023, Personal Capital finished its rebranding under the new name Empower. The service and its offerings remain largely the same.
If you're looking for a budgeting platform that provides investment products and services, Personal Capital is arguably the best out there. The company offers a variety of financial tools, including a budget, savings planner, retirement and education planner, an investment checkup and more.
Capital planning is a critical process that ensures a company's long-term success by maintaining and improving its physical assets. In commercial real estate, it is even more important as it has a direct impact on property value, tenant satisfaction, and overall return on investment.
Working capital is the money used to cover all of a company's short-term expenses, which are due within one year. Working capital is the difference between a company's current assets and current liabilities. Working capital is used to purchase inventory, pay short-term debt, and day-to-day operating expenses.
Personal Capital
| Type | Subsidiary |
|---|
| Area served | United States |
| Key people | Jay Shah (President) |
| AUM | $21.9 billion |
| Number of employees | 1,193 |
Is Personal Capital safe? Personal Capital is a trustworthy and legitimate FDIC-insured company and offers several services. In terms of cash management, Personal Capital Cash is a good fit for those who want to track their spending, investments and overall net worth on a single platform.
EmpowerEmpower Services Holdings, L...
Personal Capital/Parent organizations
Great-West Lifeco
Part of Great-West Life & Annuity Insurance Company, Empower is an indirect wholly owned subsidiary of Great-West Lifeco. Empower is led by President and CEO Edmund F. Murphy III. In 2019, Empower signed a 21-season contract to the naming rights of the Denver Broncos stadium, which is named Empower Field at Mile High.
Vyzer (Best Personal Capital Alternative for High-Net-Worth Individuals) represents the best Personal Capital alternative for high-net-worth individuals found on this list. It offers investment portfolio tracking, financial planning tools, and wealth management solutions for both public and private investments.
Capital Budgeting Best Practices
- Focus on cash flows. Use cash flows, rather than net income, for modeling capital projects.
- Be conservative with estimates.
- Project timing carefully.
- Ignore certain costs.
- Establish a procedural framework.
- Incorporate review.
